On February 9, 2026, Hagerty Inc. (NYSE: HGTY), a renowned company dedicated to enhancing the experience of driving enthusiasts, announced significant changes to its marketing leadership. The company has promoted Marc Burns to Chief Marketing Officer (CMO) and appointed Matt Teshera as Senior Vice President (SVP) of Marketing. This strategic move is aimed at bolstering the company’s marketing efforts and enhancing member engagement.

2. Marc Burns Takes the Helm as CMO

In his newly elevated role, Marc Burns is set to drive the growth of new member relationships while deepening existing ones. His primary focus will be on building brand awareness and distinctiveness, as well as unifying the various segments of Hagerty’s business. This integration is crucial for delivering a cohesive membership experience and executing high-impact marketing initiatives.

Burns, who joined Hagerty in the previous year, has already made a notable impact on the company's marketing strategies and performance. His leadership is expected to further solidify the brand's position in the market.

3. Introducing Matt Teshera as SVP of Marketing

Matt Teshera joins Hagerty in a newly created position as SVP of Marketing, where he will report directly to Burns. Teshera's responsibilities will encompass marketing strategy, membership development, insights, and marketing communications. A pivotal part of his role will involve evolving the membership experience into a bespoke, tiered offering that enhances member value and loyalty.

Teshera brings a wealth of experience to Hagerty, having most recently served as Vice President of Consumer Acquisition and Growth at AT&T. With over 17 years in various leadership roles, including positions at Warner Media, he is well-equipped to implement a high-impact integrated marketing strategy that aligns with Hagerty's vision.

4. A Vision for Integrated Marketing

In his statement, Teshera expressed enthusiasm about joining Hagerty, highlighting the unique qualities of the brand. "Hagerty has built something rare - a brand powered by passion and authenticity," he remarked. He sees a tremendous opportunity to integrate the company’s marketing and membership ecosystem, ultimately enhancing the value for members while driving the business forward.

5. Leadership Insight

Commenting on these appointments, McKeel Hagerty, CEO and Chairman of Hagerty, emphasized the importance of having the driving enthusiast members at the heart of the company's operations. He noted, "These are critical appointments," and expressed confidence that the combined expertise of Burns and Teshera will elevate Hagerty's marketing capabilities.

6. About Hagerty, Inc.

Hagerty is a company built by drivers for drivers, protecting approximately 2.7 million vehicles across the United States, Canada, and the UK. The company strives to make it easier and more enjoyable for automotive enthusiasts to celebrate their passion through innovative insurance products, live and digital auctions, engaging media, and events, along with the Hagerty Drivers Club—the world's largest community of car lovers.

In summary, with the elevation of Marc Burns and the appointment of Matt Teshera, Hagerty Inc. is poised to enhance its marketing efforts and member engagement, ensuring that driving enthusiasts continue to enjoy a seamless and integrated experience.

Original press release