Hain Celestial Group Inc. Launches Exciting New Flavors in Better-for-You Snack Segment

The new additions to the Flavor Burst™ lineup come on the heels of a highly successful debut last year, showcasing the company’s commitment to providing flavorful yet nutritious snacking options. The Flavor Burst™ Smoky BBQ Tortilla Chips aim to capture the essence of a classic barbecue with a rich, smoky flavor. These chips promise a satisfying crunch and a balanced taste profile.

Conversely, the Flavor Burst™ Sweet Tangy Chili Tortilla Chips offer a delightful twist with their fusion of sweet and spicy flavors, complemented by corn and vibrant vegetable ingredients. Ed Kaiser, Senior Director of Marketing, expressed excitement about the new flavors, stating, "We know snackers are increasingly looking for better-for-you options that don't compromise on taste," adding that these new varieties are designed to meet that consumer demand.

What sets Garden Veggie™ Flavor Burst™ Tortilla Chips apart from traditional snacks is their commitment to health. Both new flavors are certified gluten-free and made from five different vegetables: spinach, beet, red bell pepper, carrot, and tomato. The chips also utilize non-GMO corn and contain no artificial flavors or preservatives, relying solely on natural sources for color.

This positions Garden Veggie™ Snacks as a formidable competitor in a crowded snack market often dominated by options that are either indulgent or lacking in flavor. The Flavor Burst™ line aims to provide a guilt-free snacking experience that doesn't skimp on taste.

The Flavor Burst™ Smoky BBQ Tortilla Chips will be exclusively available at Walmart in a 12oz. size, while the Flavor Burst™ Sweet Tangy Chili Tortilla Chips will be stocked at Kroger in a 6oz. size. These strategic partnerships with major retailers underscore Hain Celestial Group's commitment to making better-for-you snacks widely accessible to consumers.

As part of Hain Celestial Group, Garden Veggie™ Snacks has established itself as a leader in the better-for-you snacking category. The brand's diverse portfolio includes a variety of products such as Garden Veggie Straws®, Garden Veggie™ Puffs, and Garden Veggie™ Wavy Chips. With a focus on fun and flavorful snacking, Garden Veggie™ Snacks aims to bring joy and happiness to families with every bite.

Hain Celestial Group stands as a beacon in the health and wellness sector. With over 30 years of experience, the company is dedicated to inspiring healthier living through its array of better-for-you brands. Headquartered in Hoboken, N.J., Hain's products are available in more than 70 countries, encompassing snacks, beverages, meal preparations, and personal care items. The company's commitment to nutrition and well-being continues to shape its mission for a healthier future.

In summary, Hain Celestial Group Inc. is set to make significant waves in the snack industry with the launch of its new Flavor Burst™ Tortilla Chips. By combining bold flavors with health-conscious ingredients, the company is not only expanding its product line but also catering to the evolving preferences of today's consumers.