On June 25, 2026, Group 1 Automotive, Inc., a prominent automotive retailer headquartered in Houston, Texas, announced the successful rebranding of its Kingwood dealership, formerly known as Sterling McCall Honda, to Group 1 Honda Kingwood. This change, effective from May 4, 2026, is a strategic move within Group 1’s nationwide initiative aimed at unifying its extensive network of dealerships, thereby enhancing customer connection to the company’s resources, operational standards, and scale.

2. A Seamless Transition for Customers

The transition to Group 1 Honda Kingwood is designed to maintain continuity for customers who have been loyal to the dealership for over two decades. Despite the new name, there has been no change in ownership, staffing, product offerings, or daily operations. The same local professionals who have built strong customer relationships continue to serve the community, ensuring that the personalized service and expertise familiar to Kingwood and northeast Houston residents remain intact.

Kimberly Eddy, the General Manager of Group 1 Honda Kingwood, emphasized this point, stating, "Our Kingwood customers kept the same team and gained the strength of Group 1 behind them. The experience is what matters: consistent and transparent, from sales through service."

3. Enhanced Customer Experience

This rebranding aligns with Group 1 Automotive’s goal to create a more consistent customer experience across its U.S. retail network. Group 1 Honda Kingwood will now operate under the umbrella of Group 1’s brand, providing customers with a recognizable name that conveys trust and reliability. The dealership remains committed to serving residents in Kingwood, Humble, Atascocita, Porter, and surrounding areas with a wide range of services, including new Honda vehicles, pre-owned vehicle sales, and comprehensive service and maintenance support.

4. Commitment to Local Relationships

Despite the larger corporate structure, Group 1 Honda Kingwood is determined to preserve the local relationships that have been the cornerstone of its predecessor’s success. The dealership continues to operate from its established location at 22575 US Highway 59, ensuring that customers enjoy continuity in their sales and service experiences while benefiting from the broader resources and technology available through Group 1 Automotive.

5. Addressing Customer Queries

In light of the rebranding, Group 1 Automotive has proactively addressed some common customer questions:

Why did Sterling McCall Honda change its name? The rebranding aligns with Group 1’s initiative to standardize naming across its U.S. dealerships while continuing to serve the community effectively.

Is it safe to buy a vehicle online? Group 1 assures customers that purchasing from established, franchised dealerships can be safe, provided they verify the seller and understand all terms before committing.

What should I know before choosing between Honda hybrid and gas models? With considerations such as annual mileage and driving conditions, customers are encouraged to review EPA estimates and pricing for informed decision-making.

What are the benefits of a certified pre-owned vehicle? Group 1 highlights that certified pre-owned vehicles undergo thorough inspections and come with additional warranty coverage, enhancing value for buyers.

6. About Group 1 Automotive

Group 1 Automotive, Inc. operates 250 automotive dealerships, 310 franchises, and 32 collision centers across the U.S. and the U.K., representing 37 different brands. The company specializes in selling new and used vehicles, arranging financing, and providing comprehensive vehicle services, ensuring a robust support system for its customers.

As Group 1 Automotive continues to unify its brand presence across its dealership network, the launch of Group 1 Honda Kingwood marks another step in enhancing customer experience while maintaining the local community ties that are crucial to its success.

Original press release