Group 1 Automotive Expands Brand Unity with Rebranding of Pat Peck Honda

On June 25, 2026, Group 1 Automotive, Inc., a prominent automotive retailer based in Houston, Texas, announced a significant rebranding initiative. The company has officially renamed Pat Peck Honda to Group 1 Honda Gulfport. This move is part of Group 1's ongoing strategy to unify its extensive network of dealerships across the United States and the United Kingdom under a consistent brand name.

The transformation of the Gulfport dealership is more than just a name change; it symbolizes Group 1’s commitment to enhancing customer connections and operational standards while retaining the local expertise that has characterized the dealership for decades.

The rebranding of Pat Peck Honda to Group 1 Honda Gulfport is designed to improve customer experience across Group 1’s retail network. While the name has changed, the dealership’s ownership, staffing, and operations will remain unchanged. Customers can expect the same trusted Honda expertise and local relationships that have defined the dealership's reputation in the Mississippi Gulf Coast.

Jeff Beard, General Manager of Group 1 Honda Gulfport, expressed enthusiasm about the rebranding, stating, "This rebrand gives our customers the best of both worlds: the same local Honda team they know and trust, now with a clearer connection to the strength and resources of Group 1." Beard emphasized that the goal is to provide a consistent, convenient, and transparent experience for customers, whether they are purchasing a new Honda, servicing their current vehicle, or considering a trade-in.

Group 1 Honda Gulfport will continue to operate from its current location at 11151 Highway 49 in Gulfport, Mississippi, serving customers in Gulfport, Biloxi, and the surrounding Mississippi Gulf Coast. The dealership will maintain its focus on providing new Honda vehicles, pre-owned vehicles, and comprehensive service, parts, and maintenance support.

The rebranding effort aims to forge a more recognizable connection to the Group 1 brand, allowing customers to navigate the dealership's offerings with ease. This initiative emphasizes the importance of local community relationships while enhancing the operational frameworks provided by Group 1's national network.

In the press release, Group 1 Automotive provided clarity on several frequently asked questions regarding the rebranding:

The transition to Group 1 Honda Gulfport is part of a broader initiative to standardize dealership names across the U.S. This change reflects the dealership's integration into Group 1's network, enhancing customer access to a wide range of services and products.

Customers comparing dealerships should evaluate factors such as inventory selection, pricing transparency, customer reviews, and after-sale support. Group 1’s network ensures a consistent experience across its locations.

Gulf Coast drivers are encouraged to consider aspects like fuel efficiency, safety features, and interior comfort when purchasing a Honda. The dealership aims to assist customers in finding the right vehicle for their specific needs.

Group 1 Honda Gulfport offers an online trade-in process, enabling customers to receive estimated values while ensuring transparency. Additionally, customers are advised to utilize vehicle history reports to check for any potential issues before making a purchase.

Group 1 Automotive is a leading automotive retailer with a robust presence in the market, operating 250 dealerships, 310 franchises, and 32 collision centers across the U.S. and the U.K. The company is committed to providing a comprehensive range of automotive services, including new and used vehicle sales, financing arrangements, and vehicle maintenance and repair.

As Group 1 Honda Gulfport transitions into its new branding, it marks a significant step in the company's commitment to improving customer experiences while leveraging its extensive resources and expertise in the automotive industry. Customers can look forward to a seamless blend of local service and national support as they engage with the newly rebranded dealership.