Ford Motor Company has announced a successful year in 2025, marked by a 6% increase in total vehicle sales, reaching 2,204,124 units. This growth translates to a market share of 13.2%, reflecting a rise of 0.6 percentage points as the company continues to outperform the industry for the tenth consecutive month in December. This performance is attributed to a strategic focus on meeting diverse consumer demand with a varied lineup of vehicles.

Record Sales in Key Segments

Ford's total sales figures reveal significant growth across various vehicle categories, particularly in trucks and hybrids. The fourth quarter alone saw a 2.7% increase in sales, bolstered by a 0.9 percentage point rise in market share. This marks Ford's best annual and fourth-quarter sales performance since 2019.

Andrew Frick, President of Ford Blue and Model e, emphasized the company's success, stating, “This past year proved that Ford has the right product and powertrain offering for the lives of our customers. We’re growing share and beating the trend because we offer a great range of products.”

Sales Breakdown for 2025:

Total Vehicles Sold: 2,204,124 (+6.0%)

Total Pickups & Vans: 1,268,749 (+9.5%)

F-Series Trucks: 828,832 (+8.3%)

Ford Maverick: 155,051 pickups (+18.2%)

Hybrid Vehicles: 228,072 (+21.7%)

Explorer SUVs: 222,706 (+14.7%)

Ford Bronco: 146,007 (+33.7%)

Ford Pro Transit: 161,797 vans (+5.9%)

Meeting Customer Demand for Affordability

In response to the growing demand for affordable vehicles, Ford reported a 41.3% increase in sales of entry-level trims for the Maverick, Ranger, and Bronco Sport in Q4. The Ford Maverick, recognized as America’s most affordable truck, achieved a record Q4 sales figure of 34,147 vehicles, demonstrating a 54.2% increase.

The Ranger also saw remarkable growth, with total sales up 53.6% for the year, highlighting Ford's commitment to providing value-driven options to consumers.

Dominance in the Truck Market

Ford continues to solidify its position as America’s best-selling truck manufacturer, with F-Series trucks leading the charge. The F-150 Hybrid, in particular, achieved record sales of 84,934 trucks, underscoring the effectiveness of Ford's diversified powertrain offerings.

Highlights from the Truck Segment:

F-Series: 828,832 trucks sold, outselling competitors by nearly 250,000 units.

Maverick: Best sales year with 155,051 vehicles, including record Q4 sales.

Transit Van: Best sales since its U.S. debut in 2014, totaling 161,797 vans.

Hybrid and Electric Vehicle Performance

Ford's hybrid vehicle sales set a new record, with 228,072 units sold in 2025, up 21.7% from the previous year. The company’s commitment to a diverse range of powertrain options has allowed it to outperform competitors in the electrified vehicle segment.

Key Hybrid and Electric Sales Figures:

Hybrid Vehicles: 55,374 sold in Q4; total for the year reached 228,072.

F-150 Hybrid: 84,934 trucks sold, maintaining its position as the leading full-size hybrid pickup.

Electric Vehicles: 84,113 total sales across three nameplates, including the Mustang Mach-E, which held steady with 51,620 units sold.

SUV Segment Growth

The SUV market also demonstrated strong performance, led by the Explorer and Bronco. The Explorer, recognized as America’s best-selling three-row SUV, saw sales rise by 14.7%, with new trims appealing to both affordability and luxury markets.

SUV Sales Highlights:

Explorer: 222,706 units sold, with significant growth in the Active and ST-Line trims.

Bronco: Best year ever with 146,007 sales, up 33.7% for the year.

Expedition: Achieved its best annual sales since 2019, with total sales of 85,921 units.

Commercial Vehicle Leadership

In the commercial sector, Ford holds the No. 1 position, with a market share of 42.9% in Class 1-7 trucks and vans. The Ford Pro Transit continues to lead the market, further cementing Ford's dominance in commercial vehicle sales.

Looking Ahead

As Ford looks to the future, the launch of new models like the Explorer Tremor and the F-150 Lobo street truck is expected to expand its performance-focused lineup. The company’s commitment to innovation and consumer choice continues to drive its growth strategy in an evolving automotive landscape.

In conclusion, Ford's strong sales performance in 2025 highlights its strategic initiatives to diversify its product offerings and meet the demands of consumers across various segments. With continued focus on affordability, hybrid technology, and commercial leadership, Ford is well-positioned for future success.

Original press release