Ria Money Transfer Expands Global Soccer Presence with Mexican National Teams Partnership

Euronet Worldwide Inc. (NASDAQ: EEFT) is making headlines with its business segment, Ria Money Transfer, announcing a multi-year partnership with the Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM). This collaboration positions Ria as the official remittance services partner for both the Mexican Men’s and Women’s National Teams, underscoring the brand's commitment to connecting with the passionate soccer community in North America.

The partnership was officially launched on November 18, 2025, coinciding with the Mexican Men’s National Team's match against Paraguay in San Antonio, Texas. Ria is expected to have a significant presence at this event, engaging with the fervent fanbase that supports the Mexican teams. Rosario Escarpita, Senior Vice President and Managing Director of Ria for the Americas, expressed pride in this sponsorship, which aligns the Ria brand with a source of national pride and cultural connection for Mexicans worldwide.

Ria's partnership comes at a pivotal moment for soccer in North America, particularly following the Mexican Men's National Team's recent triumph in the 2025 Gold Cup tournament. The collaboration will continue to flourish into 2026, as Ria prepares to serve as the official send-off partner for the men’s national team ahead of the highly anticipated FIFA World Cup—set to be co-hosted by the U.S., Canada, and Mexico.

In addition to this, Ria will maintain a strong presence during the MexTour and MexTour W events, which are known for their high attendance, with an average of nearly 50,000 fans per match over the last decade. These tournaments not only offer live soccer experiences but also exclusive content and engaging fan interactions.

MexTour, now in its 22nd edition, has emerged as one of the most successful sports properties in North America, boasting a staggering estimated fan base of 65 million. The momentum surrounding MexTour W continues to build, marking its third year with an increasing interest that is expected to grow as the tournaments progress.

Carter Ladd, Chief Revenue Officer of Soccer United Marketing, highlighted the excitement surrounding the partnership, stating, "The Mexican National Team has one of the most passionate fanbases in all of global soccer," and expressed eagerness for the collective achievements that will arise from this collaboration.

Ria Money Transfer aims not only to enhance its brand visibility through this partnership but also to forge authentic connections with soccer fans that reflect the enthusiasm and culture surrounding Mexican soccer. The partnership aligns with Ria's broader mission of providing innovative financial services that bring people closer, regardless of their location.

The collaboration is set to foster opportunities for economic growth and community engagement, reinforcing Ria’s position as a leader in the cross-border money transfer industry. By leveraging its extensive global network and commitment to customer service, Ria is poised to make a significant impact both on and off the field.

The partnership between Ria Money Transfer and the Mexican National Teams signifies a strategic move that not only enhances Ria's brand visibility but also deepens its connection to a vibrant community of soccer fans. As the excitement builds for the upcoming FIFA World Cup and the ongoing success of MexTour, Ria's role as an official partner promises to create lasting memories and experiences for fans across North America.