DICK'S Sporting Goods and NIKE, Inc. Launch "The Scouts Are Out" Campaign

On March 17, 2026, DICK'S Sporting Goods (NYSE: DKS), in collaboration with NIKE, Inc. (NYSE: NKE), announced the launch of an exciting new marketing campaign titled "The Scouts Are Out." This initiative is designed to highlight the critical month of March, known for its high-stakes basketball tournaments, where aspiring young athletes showcase their talents and aim for greater heights.

The campaign features a series of engaging videos starring rapper and comedian Dave "Lil Dicky" Burd alongside WNBA legend Diana Taurasi. They portray seasoned scouts on a mission to identify the next generation of basketball stars. The central theme is that DICK'S Sporting Goods is the ideal scouting ground, where both emerging talents and established athletes come together. The campaign artfully blends entertainment with a strong message about sportsmanship and talent discovery.

"The Scouts Are Out" boasts appearances from several prominent figures in the basketball world, including:

These cameos not only lend credibility to the campaign but also reinforce DICK'S position as a hub for basketball talent.

Melissa Christian, Vice President of Brand Building at DICK'S Sporting Goods, emphasized the timing of the campaign, stating, "March is when the spotlight gets brighter for basketball players everywhere. We're having fun with that idea by celebrating how everyone from household names to the next wave of talent comes to DICK'S, because they know we have the gear, and expertise, they need to level-up their game."

The campaign is set to run across various platforms, including broadcast, online video, and social media, with additional content being rolled out in the coming weeks. Consumers can gear up for March Madness at DICK'S locations nationwide, through the DICK'S mobile app, and online at DICKS.com.

"The Scouts Are Out" marks the second collaboration between DICK'S Sporting Goods and NIKE, Inc. on a campaign of this magnitude. Their first joint effort, "Sports Change Lives," launched in 2023, featured personal stories from ten Nike and Jordan Brand athletes, showcasing the transformative power of sports in their lives.

Founded in 1948 and headquartered in Pittsburgh, DICK'S Sporting Goods has become a leader in the omni-channel retail space, serving customers through various banners, including DICK'S Sporting Goods, Golf Galaxy, and Public Lands. The company is also deeply committed to community initiatives, having donated millions of dollars to support under-resourced sports teams and athletes through its Sports Matter program.

As a significant player in the global sporting goods market, DICK'S Sporting Goods is dedicated to creating confidence and excitement by inspiring and equipping athletes of all levels to achieve their dreams.

With the launch of "The Scouts Are Out," DICK'S Sporting Goods continues to cement its role as a critical player in the sports retail industry while fostering the next generation of basketball talent.