DICK'S Sporting Goods Announces Major Seasonal Hiring Initiative for 2025 Holiday Season
1. Plans to Hire 14,000 Seasonal Employees
On October 16, 2025, DICK'S Sporting Goods Inc. (NYSE: DKS) unveiled its ambitious plan to hire approximately 14,000 seasonal teammates in preparation for the highly anticipated 2025 holiday shopping season. This initiative marks the company’s eighth annual "National Signing Day," scheduled for October 22, 2025, which will officially kick off the recruitment of seasonal positions across its various retail formats.
Recruitment Across Multiple Brands
The hiring spree will see over 9,100 new teammates joining DICK'S Sporting Goods locations, DICK'S House of Sport, and Public Lands outlets. Additionally, Going, Going, Gone! locations across the nation will welcome over 500 seasonal hires. In a strategic move to bolster its presence in the athletic retail market, Foot Locker—now a DICK'S Sporting Goods company—plans to add approximately 4,750 team members across its various store formats, including Foot Locker, Kids Foot Locker, WSS, and Champs in North America.
2. Expanding Retail Footprint
In tandem with the hiring announcement, DICK'S Sporting Goods is expanding its footprint in the retail landscape by planning to open 13 new House of Sport stores before the holiday season. This expansion reflects the company's commitment to enhancing its Omni-channel retail strategy and providing customers with unique shopping experiences.
Emphasizing Workplace Culture
Julie Lodge-Jarrett, Executive Vice President and Chief People, Purpose and Transformation Officer at DICK'S Sporting Goods, expressed her enthusiasm about the hiring initiative. "The holidays are one of the most exciting times for our stores, and our seasonal teammates bring incredible energy to serving our athletes and customers," she stated. Lodge-Jarrett emphasized the passion and enthusiasm that seasonal employees contribute, making a significant difference during the bustling holiday shopping days.
DICK'S Sporting Goods has consistently been recognized for its positive workplace culture, featuring on the Fortune Best Workplaces in Retail List and achieving Great Place to Work certification for five consecutive years. This commitment to employee satisfaction is likely to attract a diverse pool of applicants.
3. Seasonal Employment Benefits
Individuals joining DICK'S as seasonal teammates will receive competitive pay along with teammate discounts, making these positions attractive for those passionate about sports and customer service. The company is actively seeking applicants who are eager to inspire and support athletes and customers in finding the ideal sports apparel, footwear, and equipment.
4. Important Dates for Job Seekers
Prospective seasonal employees can begin applying immediately by visiting dicks.com/jobs and searching for available positions at their nearest locations. The National Signing Day on October 22 will provide applicants the opportunity to interview on-site and meet the existing team. Hiring will continue beyond this date until all seasonal positions are filled.
For those interested in opportunities at Foot Locker, applications can be submitted online at careers.footlocker.com.
5. Commitment to Community and Youth Sports
DICK'S Sporting Goods remains committed to its belief that sports can change lives. Through its Foundation, the company has donated millions to support under-resourced teams and athletes via programs like Sports Matter. This commitment reinforces the brand's dedication to not just retail, but also community engagement and youth sports development.
Conclusion
As DICK'S Sporting Goods gears up for the 2025 holiday season, its strategic hiring initiative reflects a robust approach to meet consumer demand while reinforcing its commitment to workplace culture and community involvement. With thousands of seasonal roles available and an expanding retail footprint, the company is poised for a successful holiday shopping season.