Dollar General Corporation Announces Leadership Transition

In a significant announcement on March 24, 2026, Dollar General Corporation (NYSE: DG) revealed the appointment of Jerry W. “JJ” Fleeman Jr. as the new Chief Executive Officer, effective January 1, 2027. Fleeman will succeed Todd Vasos, who has served as CEO during two terms since 2015 and will transition to a Senior Advisor role until April 2, 2027.

The Board of Directors expressed gratitude towards Vasos for his years of dedicated service, highlighting his leadership during transformative changes within the company. David Rowland, Chairman of the Board, emphasized that Vasos’ commitment to the company’s values and his role in shaping a resilient organization have been instrumental to Dollar General’s success.

Rowland stated, “Todd’s steadfast leadership, commitment to our values, and dedication to our employees, customers, communities, and shareholders have shaped this Company in lasting ways.” He acknowledged Vasos’ contributions to strategic advancements, robust new store growth, and digital innovation during his tenure.

The Board is optimistic about the future under Fleeman's leadership. With over 35 years of experience in grocery retail, Fleeman brings a wealth of knowledge in strategy, operations, marketing, merchandising, and digital innovation. Rowland noted Fleeman's proven track record of establishing strategic visions and achieving measurable results.

Fleeman previously served as the Chief Executive Officer of Ahold Delhaize USA, Inc., where he played a pivotal role in enhancing digital strategies and customer relationships. His extensive background in retail includes key positions such as President of Peapod Digital Labs, where he oversaw the development of a proprietary e-commerce platform and loyalty strategies aimed at strengthening customer engagement.

Vasos’ leadership from 2015 to 2022, and again from 2023 to the present, has seen Dollar General through unprecedented growth and evolution. Under his guidance, the company launched several initiatives, including the DG Fresh program for self-distributing frozen and refrigerated goods, and the introduction of pOpshelf to accelerate non-consumables growth. His strategic vision also expanded access to affordable fresh produce and facilitated Dollar General’s international expansion into Mexico with Mí Super Dollar General.

Reflecting on his tenure, Vasos remarked, “Leading our employees, serving our customers, and supporting our communities as CEO has been the defining privilege of my career.” He expressed confidence in Fleeman’s ability to lead the company into its next chapter, emphasizing the importance of servant leadership in retail.

As Dollar General prepares for this leadership transition, the company remains committed to its mission of *Serving Others*, providing access to affordable products and services, and supporting literacy and education in its communities. With a strong legacy under Vasos and a promising future with Fleeman, Dollar General is poised to continue its trajectory of growth and service in the retail sector.

Founded in 1939, Dollar General operates nearly 20,893 stores across the United States and Mexico, offering a wide range of essential products, including food, health and wellness items, and seasonal décor. The company is dedicated to serving its communities while providing career opportunities for employees and supporting educational initiatives.