On July 7, 2026, Dollar General Corporation (NYSE: DG) announced its extensive back-to-school campaign, designed to provide families and educators with budget-friendly shopping solutions. With a focus on affordability and convenience, the initiative introduces over 70 essential back-to-school items priced at $1 or less, aimed at helping customers prepare for the upcoming school year without breaking the bank.

1. Meeting the Needs of Families and Educators

Steve O’Brien, Vice President and Division Merchandise Manager of Dollar General, emphasized the financial strain that the back-to-school season can impose on household and classroom budgets. “The back-to-school season can put pressure on household and classroom budgets, especially when everything is needed at once,” he stated. The company aims to alleviate some of this pressure by offering a wide range of essential supplies at accessible prices, alongside convenient shopping options that include quick in-store trips and same-day delivery.

2. Teacher Discounts and Exciting Sweepstakes

In a show of appreciation for educators, Dollar General is offering a 30% discount on stationery products for verified teachers through September 7. This initiative not only serves to lower costs for teachers but also encourages them to equip their classrooms adequately.

Additionally, Dollar General is launching a “Teacher Social Media Sweepstakes” where 20 educators will be awarded a $250 Dollar General gift card. The sweepstakes will run from July 15 to August 15 on the company's Instagram page, with winners announced on August 22.

3. Smart Savings and Hot Buys

Dollar General is committed to maintaining its reputation for competitive pricing. All items in the back-to-school section will be available at last year's everyday low prices. This includes popular national brands such as Crayola®, Elmer’s®, Sharpie®, Expo®, and BIC®, as well as private label products from iMagine®, OfficeHub®, and Crafter’s Closet®.

Highlights from the back-to-school offerings include:

70+ back-to-school items priced at $1 or less, including essential supplies like folders, pencils, and composition books.

A selection of backpacks for $5 available in various colors.

Ongoing savings on popular items, including:

$0.50 Crayola® 24 ct. crayons

$1 Crayola® 12 ct. coloring pencils

$1.50 Crayola® 10 ct. markers

$0.50 iMagine® school glue

3 for $1 iMagine® crayons

Families can also take advantage of “Build the Lunchbox” deals that feature kid-favorite snacks, such as:

Gushers™, Fruit by the Foot™, and Fruit Roll-Ups™ at 2 for $5

Welch’s® and Peter Pan® peanut butter and jelly ingredients at 2 for $5

Cheez-It® at 3 for $6 and Lance Crackers at 4 for $5

4. Enhanced Convenience and Savings Opportunities

Dollar General continues to innovate in convenience, partnering with *TeacherLists* to allow customers to search for local school supply lists by zip code, streamlining the shopping process.

Furthermore, customers can unlock additional savings by signing up for a myDG account, which provides access to exclusive DG Digital Coupons. The company is also offering a $5 off $25 promotion every Saturday, along with various savings opportunities throughout July.

For those who prefer to shop from home, Dollar General is providing free delivery on one myDG Delivery order for customers using their myDG accounts, making it easier to obtain back-to-school essentials without the need to visit a store.

5. Conclusion

Dollar General's latest press release outlines a comprehensive approach to back-to-school shopping, emphasizing affordability, convenience, and support for educators. With its extensive range of products priced at $1 or less and various promotional offerings, Dollar General is poised to assist families in navigating the financial demands of the new school year effectively. As the back-to-school season approaches, customers can look forward to not just savings but also a streamlined shopping experience tailored to their needs.

Original press release