Autoliv Partners with Formula E to Enhance Automotive Safety Awareness

The partnership, which designates Autoliv as the Official Mobility Safety Partner for Formula E, provides an exceptional platform for the company to showcase its industry-leading expertise in automotive safety. Gabriella Etemad, Senior Vice President of Communications at Autoliv, expressed enthusiasm about the partnership, stating, “We are proud to partner with Formula E and showcase our expertise in automotive and electrical safety. This partnership represents a significant milestone in our journey to show how we empower safety within the automotive industry.”

The initial year of collaboration will focus on three pivotal areas aimed at enhancing safety awareness:

Autoliv plans to leverage Formula E’s extensive platform and fan base to encourage the consistent use of safety equipment. The initiative will promote the importance of seatbelt usage, the selection of vehicles equipped with advanced safety systems, and safe driving practices across all traffic conditions.

Another key focus will be on inspiring both current and future talent in the automotive safety sector. By engaging a global audience with a shared interest in automotive advancements, Autoliv aims to foster a safety mindset and inspire careers in the automotive safety field.

With the rise of electric vehicles, Autoliv is committed to exploring and developing cutting-edge safety technologies tailored for this segment. The partnership with Formula E will play a crucial role in advancing these innovations in electrical car safety.

“This collaboration is a testament to our dedication to making vehicles safer for everyone,” Etemad stated. “We are enthusiastic about the opportunities this partnership can bring for advancing global automotive safety standards.” Tiziana Di Gioia, Chief Commercial Officer of Formula E, echoed this sentiment by emphasizing the importance of safety in high-speed racing, stating, “Safety is our number one priority... Collectively, we won't just promote vehicle safety to our current fan and consumer bases but look at how we can continually develop and deploy cutting-edge systems in both the motorsport and automotive industries.”

The partnership officially commenced in April 2025 and includes several branding initiatives. Notably, the Autoliv logo will be prominently displayed on the safety and medical car involved in the races, along with local activations at various racing venues.

Autoliv Inc. is recognized as the worldwide leader in automotive safety systems. The company’s offerings include protective systems like airbags and seatbelts, as well as innovative mobility safety solutions for commercial vehicles and electric cars. In 2024 alone, Autoliv's products are credited with saving approximately 37,000 lives and preventing around 600,000 injuries globally. With operations in 25 countries and a workforce of 65,000 passionate employees, Autoliv aims to redefine mobility safety standards, having reported sales of $10.4 billion in 2024.

The ABB FIA Formula E World Championship stands as the world’s first all-electric FIA World Championship and is distinguished as the only sport-certified net zero carbon event since its inception. This electrifying racing series provides a unique platform for automotive manufacturers to drive electric vehicle innovation while promoting sustainable human progress.

Autoliv’s partnership with Formula E signals a promising step forward in the ongoing quest for safer vehicles and highlights the importance of safety in all aspects of automotive innovation.