Clearwater Credit Union Enhances Member Engagement with Alkami's Digital Banking Platform

On May 16, 2025, Alkami Technology, Inc. (Nasdaq: ALKT), a prominent provider of cloud-based digital banking solutions, announced a significant partnership with Clearwater Credit Union, based in Montana. This collaboration aims to revolutionize the credit union's approach to digital banking, enhancing its member engagement strategy through Alkami's innovative Digital Banking Platform. The press release highlights Clearwater's commitment to providing personalized, data-driven interactions that strengthen member relationships.

With the integration of Alkami's Digital Banking Platform, Clearwater Credit Union can now offer a more cohesive and intuitive digital banking experience across various devices. This advancement is crucial for the credit union, which aims to provide a seamless experience for its 65,000 members without relying solely on physical branch locations. Alkami's scalable platform enables Clearwater to function as a top-tier digital branch that is accessible anytime and anywhere, effectively meeting the evolving needs of its members.

Deborah Colby, Chief Marketing Officer at Clearwater, expressed enthusiasm about the partnership. “Alkami's technology allows our marketing team to do what they've long wanted to, connect the dots across data and behavior to deliver meaningful, timely communications to our members,” she stated. This integration not only enhances user experience but also provides Clearwater with powerful data and marketing solutions that empower them to create personalized marketing engagements.

The emphasis on data analytics is central to Clearwater's strategy. By leveraging Alkami's Data & Marketing Solutions, the credit union is equipped with tools that enhance its understanding of member needs throughout various life stages. This capability allows Clearwater to deliver timely and relevant communications, ultimately fostering deeper relationships with its members.

Mazen Letayf, Vice President of Customer Lifecycle Management and Data Solutions at Alkami, remarked on Clearwater's mission-driven approach. “Clearwater exemplifies how mission-driven financial institutions can harness digital tools to meet the rising expectations for personalization,” he noted. The collaboration sets a precedent for other financial institutions looking to enhance member engagement through data-informed strategies.

Clearwater's internal teams are set to maximize the impact of Alkami's platform, gaining actionable insights that support their long-term engagement strategy. By integrating advanced data capabilities, the credit union is not just improving its service delivery but is also positioning itself as a leader in member engagement within the financial services sector.

The partnership comes at a time when Alkami has received accolades for its outstanding mobile banking platform experience, having been certified by J.D. Power in both 2024 and 2025. This certification underscores the effectiveness of Alkami's solutions in meeting customer expectations and enhancing user experience.

Founded in 1956, Clearwater Credit Union is a values-driven, member-owned financial cooperative that stands as Montana's largest certified Community Development Financial Institution (CDFI). With $1.2 billion in assets, Clearwater is dedicated to using financial services to make a positive impact in the communities it serves. As a member of the Global Alliance for Banking on Values, Clearwater focuses on enhancing economic well-being through accessible banking, loans, and financial education.

The partnership between Clearwater Credit Union and Alkami Technology represents a significant step forward in the evolution of digital banking. By harnessing innovative technology and data-driven insights, Clearwater is poised to enhance member engagement and deliver personalized financial services that meet the needs of its diverse membership base. As financial institutions continue to adapt to the digital landscape, collaborations like this will play a crucial role in shaping the future of banking.