Allegiant Travel Co. Enhances Customer Experience with Free Drinks and Premium Seating

In a significant move to enhance customer satisfaction, Allegiant will offer free beverage options on all flights. Passengers can expect a selection that includes soft drinks, juices, and water at no additional cost. This initiative reflects the airline's commitment to improving the travel experience, catering to the needs of its leisure-focused clientele.

Holders of the Allways Rewards Visa® card will benefit from even more complimentary beverage choices. In addition to standard free drinks, cardholders will have access to elevated options such as coffees, protein shakes, sports drinks, and alcoholic beverages (with certain restrictions). This added luxury underscores Allegiant's strategy to offer more personalized and premium experiences to its loyal customers.

Allegiant First, the airline's new tier of premium seating, will be rolled out on select aircraft in 2027. Designed to provide travelers with an upgraded experience, this new seating class will feature eight seats configured two-by-two at the front of the aircraft. Key features of Allegiant First include:

Passengers choosing Allegiant First will also enjoy priority access for check-in and boarding. The fare will include one personal item, one carry-on bag, and one checked bag weighing up to 70 pounds, making it an attractive option for travelers seeking greater convenience and comfort.

As Allegiant continues to integrate with Sun Country Airlines, these new offerings are expected to play a pivotal role in the combined airline's commercial strategy. The introduction of premium seating and complimentary services aims to create greater consistency in onboard offerings and to better serve a diverse range of leisure travelers—from budget-conscious individuals to those desiring a more elevated vacation experience.

Drew Wells, Allegiant's Chief Commercial Officer, stated, "This is about giving customers more ways to travel with us. As we bring together two highly complementary leisure airlines, we see significant opportunity to expand complimentary and premium offerings in a way that strengthens the customer experience and supports the long-term growth of the combined company. Travelers are increasingly looking for more comfort, more personalization, and more flexibility, and these new offerings are a meaningful step forward in delivering that."

Allegiant plans to share more information regarding aircraft deployment, routes, and specific onboard features later in 2026. With these new offerings, the airline aims to solidify its position in the competitive travel market and enhance the overall journey for its customers.

Allegiant Travel Company, based in Las Vegas, is an integrated travel company that connects customers with the people, places, and experiences that matter most. Through Allegiant Air and Sun Country Airlines, the company serves approximately 22 million annual customers across a vast network of scheduled passenger, charter, and cargo operations. With over 650 routes serving nearly 175 cities throughout the United States and select international destinations, Allegiant is committed to providing affordable travel options and long-term value for its customers, employees, communities, and shareholders.

For more information about Allegiant and its latest offerings, visit Allegiant.com.