Affirm Holdings Inc. Partners with Backcountry to Enhance Outdoor Shopping Experience

The partnership allows eligible Backcountry shoppers, including those purchasing from affiliated brands such as Competitive Cyclist, MotoSport, Steep & Cheap, and Level Nine Sports, to utilize Affirm's payment options. This innovative approach not only simplifies the checkout process but also empowers customers with clarity regarding their payment schedules.

Affirm's payment model ensures that shoppers will always know exactly what they owe, when payments are due, and when they will complete their financial commitments. With no late fees or hidden charges, the partnership aligns with Affirm's mission to provide honest financial products that improve consumer lives.

Kevin Lenau, President of Backcountry, expressed enthusiasm about the collaboration, stating, “Backcountry is a gateway to new experiences, new challenges, and more time outdoors, not just a place to purchase gear. By offering Affirm, we're giving customers more flexibility in how they pay, helping them feel as confident at checkout as they do in the gear they're choosing.”

Pat Suh, Senior Vice President of Revenue at Affirm, added, “Outdoor enthusiasts are planners. They research, compare, and invest in gear they expect to use for years. They deserve a payment option that gives them the same level of clarity and control. We're proud to partner with Backcountry to help customers pay in the way that works best for them, without having to worry about late fees, compounding interest, or other surprises.”

With this partnership, Backcountry joins Affirm's extensive network of nearly 515,000 merchant partners. This includes renowned brands such as Costco, StubHub, REVOLVE, Net-a-Porter, and StockX, further solidifying Affirm's position as a leader in the financial technology space.

Founded in 1996, Backcountry has established itself as a premier online specialty retailer of premium outdoor gear and apparel. Catering to adventure enthusiasts, Backcountry connects customers with top brands across various activities, including cycling, hiking, camping, skiing, snowboarding, climbing, and fly fishing. The company prides itself on its expert service, curated product selection, and personalized recommendations from its knowledgeable Gearheads.

Affirm is committed to delivering innovative financial solutions that prioritize trust and transparency. By creating a payment network that empowers consumers to spend and save responsibly, Affirm aims to improve financial wellness for millions of customers while providing businesses with the necessary tools for growth. Unlike traditional credit cards and other pay-over-time options, Affirm stands out by eliminating late fees and hidden charges, fostering a customer-centric approach to financial services.

As the partnership between Backcountry and Affirm unfolds, it promises to enhance the shopping experience for outdoor enthusiasts, ensuring they can gear up for their adventures with confidence and ease.