Apple Inc. Launches Innovative Leasing Program: Apple Upgrade

On July 28, 2026, Apple Inc. unveiled a groundbreaking leasing program known as Apple Upgrade, designed to enhance customer accessibility to its iconic lineup of devices. In collaboration with Klarna, a leading payment solutions provider, this initiative offers leasing options for popular products including the iPhone, Apple Watch, Mac, and iPad, available through the Apple Store online, Apple Store app, and physical Apple Store locations across the United States.

Karen Rasmussen, Apple's Vice President of the Apple Store online, emphasized the company's commitment to customer satisfaction by stating, "At Apple, we put the customer at the center of everything we do. We’re thrilled that Apple Upgrade offers our customers, both online and in-store, a more flexible way to pay for the products they love." This statement underscores Apple's focus on delivering a seamless shopping experience tailored to the modern consumer's needs.

Apple Upgrade provides customers with a variety of leasing terms, allowing them to select the plan that best suits their preferences:

Additionally, customers can lower their monthly payments by trading in their current devices through the Apple Trade In program. For those using the Apple Card for lease payments, there is an attractive incentive of earning 3% Daily Cash back.

The enrollment process for Apple Upgrade has been designed to be user-friendly. Customers can expect a straightforward experience, whether shopping online or in-store. Once they select their preferred leasing options, they can apply within minutes and receive quick approval from Klarna through a soft credit inquiry that does not impact their credit score. This swift approval process aims to minimize any friction in acquiring new devices.

For in-store customers, the immediate gratification of taking home a new device is complemented by Apple’s Personal Setup service, ensuring that users can get their new products up and running without hassle. Online shoppers have the option of delivery or in-store pickup, further enhancing convenience.

At the conclusion of the lease term, customers are presented with flexible options: they can upgrade to the latest generation of their device, make a one-time payment to purchase it, or return the device and exit the program. This flexibility is designed to adapt to the evolving needs of consumers in a tech-driven world.

The Klarna app also allows customers to manage their lease information effortlessly, keeping track of billing schedules and remaining payments. Furthermore, customers have the option to add an AppleCare subscription to safeguard their leased products, facilitating an easier return or upgrade process.

With the introduction of Apple Upgrade, Apple will discontinue its iPhone Upgrade Program and iPhone Payments in the United States. Existing customers enrolled in the iPhone Upgrade Program will have the option to transition to the new leasing program, finance with Apple Card Monthly Installments, purchase their device outright, or select carrier financing.

Apple continues to innovate with its product lineup, which includes:

Apple's launch of the Apple Upgrade leasing program is a strategic move to enhance customer engagement and meet the diverse financial needs of its user base. By offering flexible payment options and a seamless purchasing experience, Apple reinforces its position as a leader in consumer technology innovation. As the tech landscape continues to evolve, Apple remains committed to empowering customers with the tools they need to stay connected and productive.