Apple Inc. Expands Its Retail Footprint in China with New Store Opening

On January 16, 2025, Apple Inc. announced an exciting development in its retail strategy with the upcoming opening of the Apple MixC Hefei store. Set to open its doors to customers on January 18, 2025, at 10 a.m. local time, this store marks Apple's first presence in Anhui province and the first in the vibrant city of Hefei. The new location aims to enhance customer engagement and offer the full range of Apple products and services to the local community.

Deirdre O’Brien, Apple’s Senior Vice President of Retail and People, expressed enthusiasm about the new store, stating, “We are so thrilled to open Apple MixC Hefei, our first store in the Anhui province, and build deeper connections with our customers in China.” O’Brien emphasized the company’s dedication to providing personalized experiences, whether customers are looking to upgrade to the latest iPhone 16 or engage in skill-building sessions through Apple’s popular Today at Apple program.

Apple MixC Hefei is strategically located near Swan Lake in a bustling business and financial district, designed with a wide, curved glass storefront that integrates the indoor and outdoor environments. This architectural choice underscores Apple’s commitment to design excellence and environmental sustainability, featuring materials that are both locally sourced and eco-friendly.

The store will offer essential services including Genius Bar support and Apple Pickup, which allows customers to conveniently collect their online orders. With a robust team of over 80 members, Apple MixC Hefei is poised to deliver tailored shopping advice, assist with device upgrades and trade-ins, and help customers navigate financing options and data transfers.

At the new location, customers can explore Apple’s latest lineup, including the iPhone 16, MacBook Pro equipped with the innovative M4 chip, and the Apple Watch Series 10. Additionally, Apple MixC Hefei will host free Today at Apple sessions, where attendees can learn various skills, from photography and videography to more advanced techniques.

In celebration of the upcoming Chinese New Year, the store will offer a limited-edition pair of AirPods 4, featuring Active Noise Cancellation and special engravings for the Year of the Snake. Customers will also have the opportunity to participate in a unique workshop aimed at enhancing their skills in capturing and reliving memories using the iPhone 16 and Apple Vision Pro, Apple’s cutting-edge spatial computer.

To create a vibrant shopping experience, Apple MixC Hefei will feature festive window decals and decorative elements throughout the store, embracing the celebratory spirit of the Chinese New Year. This approach reflects Apple’s commitment to not just being a retailer but a community partner that values cultural significance and customer interaction.

With the opening of Apple MixC Hefei, Apple Inc. continues to solidify its presence in China, a key market for its growth strategy. The store not only represents a new retail location but also embodies Apple’s ethos of innovation, customer service, and community engagement. As the company rolls out this new location, it reaffirms its commitment to providing exceptional products and experiences to customers worldwide.

For further details, readers are encouraged to visit Apple’s official newsroom or contact the company's media helpline.

Footnotes

© 2025 Apple Inc. All rights reserved. Apple, the Apple logo, Genius Bar, iPhone, MacBook Pro, Apple Watch, Today at Apple, Mac, iMac, Mac mini, AirPods, and Apple Vision Pro are trademarks of Apple. Other company and product names may be trademarks of their respective owners.