Xerox Unveils New Production Presses at PRINTING United Expo
1. A New Era for Production Printing
On October 22, 2025, Xerox Holdings Corp (NASDAQ: XRX) made a significant announcement at the PRINTING United Expo, the premier event for the production print industry. The company introduced the new Xerox® Proficio™ Production Series, featuring the Xerox® Proficio™ PX300 and PX500 Production Presses. This launch signifies a pivotal moment for Xerox as it aims to empower print providers to navigate the rapidly evolving mid-production color market.
The Proficio brand name, derived from the Latin verb meaning *to make progress, advance, and succeed*, encapsulates Xerox's commitment to facilitating client growth and adaptation in a dynamic marketplace. With a focus on advanced imaging, automation, and AI-assisted intelligence, the Proficio Production Series represents a cohesive family of presses designed to enhance performance, efficiency, and profitability for print providers.
2. Features Designed for Modern Print Providers
The Proficio PX300 and PX500 presses are tailored specifically for graphic arts and commercial print applications. Terry Antinora, head of product and engineering at Xerox, emphasized the pressing need for differentiation and efficiency in today's market. “The new Proficio presses build on our leadership in automation, color science, and Beyond CMYK—helping print providers boost profits, stand out from the competition, and expand their business,” Antinora stated.
Key Highlights of the Proficio Series
- Impressive Speeds: The PX300 and PX500 deliver speeds of 85 and 100 pages per minute, respectively, providing print providers with flexible options to meet diverse production needs.
- Ultra HD Resolution: With an optional fifth color station, the presses enable Beyond CMYK embellishments, including fluorescent Pink and clear finishes, allowing providers to expand into high-value applications.
- Performance Modules: New modules maintain precise color density and front-to-back registration in real-time, enhancing production efficiency and eliminating static build-up for cleaner output.
- Automated Workflows: The Xerox Print Server, powered by the Fiery® FS700X, is designed specifically for the PX300 and PX500, enhancing automation and streamlining workflows.
3. Seamless Integration into the Ecosystem
The Proficio presses are engineered to integrate seamlessly into the Xerox end-to-end production print ecosystem. They connect with Xerox® FreeFlow® Workflow Software, XMPie® personalized communications, and AI-assisted workflow solutions. This integration accelerates job preparation, automates repetitive tasks, and provides real-time operational insights, ultimately reducing costs and boosting productivity.
4. Future Rollout Plans
Xerox plans to commence regional rollout and order taking for the Proficio PX300 and PX500 in March 2026, with shipments expected in the first half of the year. This strategic timing is anticipated to align with the growing demand for advanced production capabilities among print providers.
5. Conclusion
As Xerox continues to redefine the landscape of production printing, the introduction of the Proficio Production Series marks a significant advancement in technology and operational efficiency. Print providers looking to differentiate themselves in a competitive market will find valuable opportunities with these new presses. For more insights and details, attendees can visit Xerox at PRINTING United booth 4521 from October 22 to 24 or explore the full production portfolio at Xerox.com.
With a legacy of innovation spanning over a century, Xerox remains committed to delivering client-centric solutions that meet the needs of a global, distributed workforce in an ever-evolving business environment.
