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Wyndham Hotels & Resorts Inc (WH)
Leisure Consumer Discretionary
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Wyndham Hotels & Resorts Celebrates Howard Johnson's Centennial with a Unique Culinary Twist

Last updated: September 16, 2025
Taurigo

1. A Nostalgic Return

In a surprising yet delightful move, Wyndham Hotels & Resorts Inc. has announced the return of an iconic menu item from its Howard Johnson brand—fried clam strips. However, this isn't a straightforward revival of the classic dish. To celebrate the 100th anniversary of the beloved roadside chain, Howard Johnson is introducing a unique product that pays homage to its culinary heritage: HoJo's Original Fried Clam Soap. This innovative offering combines nostalgia with creativity, marking a significant milestone for the brand that is synonymous with family-friendly dining experiences.

2. The Concept Behind Fried Clam Soap

The introduction of the Original Fried Clam Soap is a clever twist on the traditional clam strip. This product aims to evoke memories of family trips and roadside adventures while providing a modern, quirky take on the classic dish. The soap promises to deliver a playful yet luxurious bathing experience, allowing customers to enjoy the essence of Howard Johnson's famed clam strips in a completely unexpected form.

3. Availability and Launch Details

The Fried Clam Soap will be available starting today at select Howard Johnson hotels across the United States. Guests can indulge in this unique product during their stays, immersing themselves in the nostalgia of the brand's history. Additionally, for those who wish to take a piece of that nostalgia home, the soap will be available for online purchase beginning October 3, further extending the reach of this whimsical product.

4. A Nod to Tradition and Innovation

Wyndham Hotels & Resorts Inc. has always been known for its commitment to family-friendly experiences and creating lasting memories. By blending traditional culinary elements with a modern twist, the company is showcasing its ability to innovate while honoring its rich history. The launch of HoJo's Original Fried Clam Soap is not just a marketing gimmick; it reflects the brand's dedication to engaging customers in a new and memorable way.

5. Conclusion: Embracing the Past while Looking to the Future

The introduction of HoJo's Original Fried Clam Soap is a testament to the enduring legacy of Howard Johnson as a staple of American roadside dining. By celebrating its centennial with such creativity, Wyndham Hotels & Resorts is positioning itself not only as a hospitality leader but also as a brand that understands the importance of nostalgia in today's consumer landscape. As the company continues to evolve, it remains committed to creating innovative experiences that resonate with guests of all ages.

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