Village Farms International Launches New Pink Kush Cured Resin Vape

In a significant expansion of its product line, Village Farms International, Inc. (NASDAQ: VFF) announced the launch of its new Pure Sunfarms Pink Kush Cured Resin 510 Vape on June 12, 2026. This innovative product brings Canada’s top-selling cannabis strain into the rapidly growing vape market, aiming to cater to the increasing consumer demand for portable and convenient cannabis options.

Pure Sunfarms’ Pink Kush has established itself as an iconic strain, holding the title of the all-time top-selling strain across major Canadian markets for five consecutive years. By entering the vape category, Village Farms is poised to extend the legacy of Pink Kush, offering a product that retains the qualities that consumers have come to love while meeting the evolving preferences of cannabis users.

The Pure Sunfarms Pink Kush Cured Resin 510 Vape is crafted from pure Pink Kush cured resin, a single-source hydrocarbon extract designed to deliver a true-to-flower experience. This method appeals to consumers who prioritize a flower-forward experience, ensuring that the natural cannabinoid and terpene profiles of the strain are preserved.

The vape captures Pink Kush’s signature flavor palette, which includes notes of white pepper, earthy gas, and sweet coffee. Packaged in a 100% paper-based, child-resistant carton, the product emphasizes both sustainability and safety, addressing consumer preferences in the current market landscape.

According to recent data, the vape category has become the fastest-growing segment in Canadian cannabis retail, with an impressive year-over-year growth of 11% in dollar sales as of May 2026. As vapes now account for nearly 20% of total cannabis sales in Canada, Village Farms’ timing for introducing the Pink Kush Cured Resin Vape aligns perfectly with market trends and consumer demand.

Paul Furfaro, Global President of Commercial for Village Farms, noted, “Bringing Pink Kush into the vape category as a cured resin offering was a natural next move... Vapes are where the market is growing, and the reputation of our Pink Kush gives us a meaningful platform to compete in that space.” His statement underscores the company’s strategy to leverage its strong brand recognition in the dried flower market to capture opportunities in the expanding vape sector.

The Pure Sunfarms Pink Kush Cured Resin 1g 510 Vape is currently available through licensed cannabis retailers in British Columbia, with distribution in Ontario set to follow next week. This phased rollout reflects Village Farms' commitment to ensuring that consumers across Canada can access this new product.

Village Farms is a global leader in cannabis, plant-based consumer packaged goods, and sustainable innovation. With a rich legacy rooted in Controlled Environment Agriculture and Dutch farming practices, Village Farms operates one of the largest EU-GMP certified cannabis facilities in Delta, British Columbia. The company has made significant strides in exporting products to international medical markets and boasts a diverse brand portfolio that includes Pure Sunfarms, Fraser Valley Weed Co., and CBDistillery, among others.

As Village Farms continues to innovate and adapt to the changing landscape of the cannabis market, the launch of the Pure Sunfarms Pink Kush Cured Resin Vape represents a strategic move to capitalize on the growing demand for vape products. By combining a trusted brand with an exciting new format, Village Farms is well-positioned to enhance its market presence and meet the evolving needs of cannabis consumers across Canada.