Skip to main content
Under Armour Inc A (UAA)
Consumer Durables Consumer Discretionary
Stock AI

Under Armour Inc. Reports Disappointing Q1 2025 Results

Last updated: August 08, 2024
Taurigo

In a quarter marked by challenges across various segments, Under Armour Inc. (NYSE: UA) reported its Q1 2025 financial results, revealing a significant decline in net revenues and net income. The company, known for its innovative sportswear, faces a challenging retail environment and has announced a restructuring plan aimed at improving profitability and cash flow generation.

1. Financial Highlights

Under Armour's total net revenues for Q1 2025 decreased by 10.1% to $1,160.7 million, a steep drop compared to the previous year's performance. Gross margin, however, saw a slight improvement, increasing by 110 basis points to 47.5%. This increase was overshadowed by a staggering 42.1% rise in selling, general, and administrative expenses, which totaled $821.9 million. As a result, operating income plummeted by 44.1% to $54.1 million, while net income fell by 55.6% to $14.1 million.

Income Statement of Under Armour Inc
Aug 2023 Aug 2024
Net Income
387.6M-81.93M
Profit
389.1M-82.13M
Net Income Continuing
389.1M-82.13M
Income Tax Expense
-102.6M31.17M
Pretax Income
286.4M-50.95M
Non-operating Income
16.18M39.94M
Operating Income
270.2M-90.90M
Revenue
5.87B5.56B
Costs and Expenses
5.60B5.65B
Cost of Revenue
3.24B2.98B
Operating Expenses
2.35B2.67B
Selling, General & Administrative
2.35B2.65B
Other Operating Expenses
025.08M

Segment Performance

The performance varied significantly across geographic regions:

  • North America: The largest market for Under Armour, North America, saw net revenues decline by 14.2% to $709.3 million, with operating income decreasing by 12.8% to $147.9 million. This decline was attributed to a decrease in demand in both wholesale and direct-to-consumer channels.
  • EMEA (Europe, Middle East, and Africa): This region managed a minor increase in net revenues of 0.1%, reaching $226.9 million, but operating income fell by 9.3% to $20.5 million due to rising marketing expenses.
  • Asia-Pacific: Facing similar challenges, the Asia-Pacific segment saw net revenues decrease by 10.1% to $181.8 million, with operating income declining by 5.5% to $9.9 million.
  • Latin America: Contrarily, Latin America reported a strong performance with a 15.6% increase in net revenues to $64.4 million and a 9.4% rise in operating income to $15.2 million.
  • Corporate Other: This segment reported a staggering operating loss that increased by 303.9% to $493.2 million, reflecting the ongoing challenges facing the company.

2. Restructuring Plan

In response to the declining financial performance, Under Armour's management has approved a restructuring plan aimed at rebalancing its cost base and improving profitability. The estimated pre-tax restructuring charges are projected to be between $70 million and $90 million throughout Fiscal 2025, primarily consisting of employee severance and benefits costs and various asset-related charges.

3. Financial Performance Metrics

Despite the reduction in revenues, Under Armour managed to report a slight increase in gross profit, mainly due to lower product input costs. However, the overall financial performance remains concerning, with significant declines in both operating and net income.

Liquidity and Capital Resources

As of June 30, 2024, Under Armour had approximately $884.6 million in cash and cash equivalents. The company believes that its current cash reserves, combined with cash from operations and available borrowings, are adequate to meet liquidity needs for at least the next twelve months. The company also reported a net change in cash of $26.24 million for the quarter.

Cash Flow Statement of Under Armour Inc
Aug 2023 Aug 2024
Net Change in Cash
-342.2M183.2M
Effect of Exchange Rate Changes
4.05M-10.51M
Net Cash from Operating Activities
-96.37M505.9M
Operating Profit
387.6M-81.93M
Adjustment to Operating Profit
-484.0M587.8M
Net Cash from Investing Activities
-146.6M-106.4M
Business & Interest in Affiliates
-45M-50M
Productive Assets
191.6M156.4M
Net Cash from Financing Activities
-103.2M-205.6M
Debt
0-80.91M
Equity Issuance/Repurchase
-96.34M-112.0M
Other Financing Activities
-6.90M-12.72M

4. Cash Flows and Capital Expenditures

Under Armour reported an increase in cash flows from operating activities, driven by positive changes in working capital. However, cash flows used in financing activities saw a significant increase of $127 million, primarily due to the repayment of Convertible Senior Notes and share repurchases.

The company’s total capital expenditures for Q1 2025 reached $45.7 million, up from the previous year, aligning with its long-term strategy of investing between 3% and 5% of annual net revenues.

5. Looking Ahead

Despite facing a turbulent quarter, Under Armour continues its efforts to navigate through the adverse retail environment and its restructuring initiatives. The company has not announced any significant mergers or acquisitions during this quarter, focusing instead on internal operational adjustments to improve its performance.

As Under Armour looks to the future, stakeholders will be closely watching the effectiveness of its restructuring plan and its ability to regain traction in key markets, particularly in North America, where competition remains fierce.

Conclusion

The Q1 2025 results for Under Armour underscore the challenges the company faces in a rapidly changing retail landscape. With a focus on restructuring and strategic adjustments, the coming quarters will be critical for Under Armour as it seeks to stabilize its financial performance and enhance shareholder value.

You may also be interested in:
Copyright ©2026 Taurigo GmbH. All rights reserved.Taurigo GmbH provides no investment advice. Any analyses, research, ideas, prices, or other information contained on this website are provided as general market information for educational and entertainment purposes only, and do not constitute investment advice. We assume no responsibility for the accuracy, completeness or timeliness of any financial information contained on this site. In particular, we do not constitute an invitation to buy, sell or hold securities or other financial products. We shall not be liable for any loss or damage, including without limitation loss of profits, arising directly or indirectly from use of or reliance on the provided information. Before making any investment decision, you should consider whether it is suitable for your situation and obtain appropriate financial, tax and legal advice.