In a move that promises to revolutionize the real estate industry, TransUnion (NYSE: TRU) has announced the launch of TruLookup® for Real Estate, a mobile-first platform designed to help real estate professionals operate more efficiently, safely, and effectively. This innovative solution will be showcased at TransUnion's booth during the 2026 AE Institute, hosted by the National Association of REALTORS® from March 24-26 in Minneapolis.

2. A Comprehensive Solution for Real Estate Challenges

TruLookup for Real Estate emerges from a recognition of the unique challenges faced by real estate professionals. Mohamed Abdelsadek, TransUnion’s Chief Global Solutions Officer, emphasized that this solution is a testament to the company's commitment to delivering innovative tools that address real customer needs. The platform consolidates various functionalities into a single application, reducing the need to navigate multiple databases or applications.

Key Features of TruLookup

The TruLookup platform integrates essential functionalities that empower realtors to work more effectively in the field. Here are some of the standout features:

Validate Ownership: Confirm legal property ownership before listing, ensuring accuracy and reducing potential disputes.

Personal Safety Check: Allow agents to review identity attributes and assess risk indicators using just a phone number before meeting clients in person.

Property Contact Information: Instantly access the phone, email, and postal addresses of owners of unlisted properties, enhancing communication and outreach.

Prospecting Lists: Generate customizable prospecting lists based on location, enabling targeted outreach for campaigns.

Melanie Zimmerman, President of TransUnion Risk and Alternative Data Solutions, Inc., highlighted the importance of mobility in the real estate sector. "REALTORS work on the go in a fast-moving, highly competitive industry," she noted, underscoring the need for a solution that keeps pace with their dynamic requirements.

3. Addressing Market Needs

A commissioned survey conducted by Forrester Consulting on behalf of TransUnion revealed a significant gap in current resources available to realtors. The survey found that 48% of realtors require four or more tools to assess safety risks and confirm contact information. Alarmingly, nearly half reported that they struggled to find essential contact information on potential clients, underscoring the need for an integrated solution like TruLookup.

The survey also highlighted the crucial information realtors need to gather about new clients, which includes:

Property Ownership Status: 57%

Criminal Offense History: 43%

Potential Fraud Indicators: 40%

TruLookup addresses these needs by providing comprehensive data in a single mobile app, streamlining the research process.

4. Powered by OneTru™

At the core of TruLookup for Real Estate is OneTru™, TransUnion's centralized platform that offers a persistent view of consumer identity across various use cases. This robust framework allows real estate professionals to access real-time, actionable insights while maintaining a focus on consumer privacy and data integrity.

5. Availability and Access

TruLookup for Real Estate is set to be available in early April 2026. Real estate professionals can access the app through participating associations and brokerages, marking an important step toward modernizing the tools available in the industry.

6. Conclusion

TransUnion's launch of TruLookup for Real Estate reflects a strategic response to the evolving needs of real estate professionals. By combining critical functionalities into one mobile-first platform, TransUnion is not only enhancing operational efficiency but also prioritizing safety and effective prospecting. As the real estate landscape continues to evolve, solutions like TruLookup will be invaluable in empowering professionals to navigate challenges with confidence and agility.

Original press release