Teads and LG Ad Solutions Strengthen Global Partnership to Enhance CTV Advertising
On April 23, 2026, Teads, the omnichannel outcomes platform, announced the renewal and expansion of its exclusive partnership with LG Ad Solutions, a prominent player in connected TV (CTV) and cross-screen advertising. This collaboration aims to enhance the delivery of high-attention CTV ads across the ‘omnichannel living room’ in the Asia-Pacific (APAC) and European markets.
1. Expansion into New Markets
The renewed partnership will see Teads and LG Ad Solutions extend their reach into several new markets while continuing to support existing territories. Advertisers can now access premium CTV inventory on LG Smart TVs in the following regions:
European Markets:
- France
- Belgium
- Germany
- Austria
- Switzerland
- Central and Eastern Europe (Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Serbia, Slovakia, Slovenia)
- Italy (new)
- Greece (new)
- Cyprus (new)
Asia-Pacific Markets:
- India
- Japan
- Taiwan
- Hong Kong
- Indonesia
- Malaysia
- Singapore
- Philippines
- Thailand
This strategic move allows advertisers to leverage the high-impact native CTV formats offered exclusively through Teads, including the highly visible HomeScreen ads, to engage with relevant audiences more effectively.
2. Unified Access Through Teads Ad Manager
One of the key benefits of this partnership is the ability for advertisers to utilize the Teads Ad Manager self-serve platform. This provides a comprehensive point of entry to premium CTV inventory globally, simplifying the process of campaign activation. Teads' holistic omnichannel platform, combined with innovative creative solutions and robust measurement tools, ensures brands achieve optimal results.
David Kostman, CEO of Teads, emphasized the importance of this partnership, stating, “Renewing our global partnership with LG Ad Solutions and expanding into new markets accelerates our CTV strategy. Together, we’re creating a dominant global CTV offering—combining premium, high-attention CTV HomeScreen inventory with Teads’ omnichannel platform to help brands reach highly-engaged living room audiences across Europe and APAC with unmatched quality and measurement.”
3. The Impact of High-Quality Creative
Research conducted by the MediaMento Institute has shown that CTV HomeScreen placements significantly outperform traditional skippable ad formats. In a controlled environment with 100 Smart TV viewers, Teads’ HomeScreen video ads achieved an impressive 48 percent attention rate, surpassing skippable pre-roll ads by 16 percent. Furthermore, 3D creative formats were able to capture viewer attention 29 percent faster and maintain engagement for longer durations, underscoring the effectiveness of high-quality creative in premium CTV settings.
Serge Matta, President of Global Ad Sales at LG Ad Solutions, remarked, “Expanding our partnership with Teads allows us to bring LG Ad Solutions’ HomeScreen inventory to more markets. Together, we’re making it easier for advertisers to access high-impact placements on LG Smart TVs and activate campaigns at scale.”
4. Conclusion
The renewed partnership between Teads and LG Ad Solutions marks a significant step forward in the evolution of CTV advertising. By combining advanced technology with a strong commitment to quality and measurement, the two companies are poised to offer advertisers a powerful platform to engage with audiences in new and impactful ways. As they expand into new territories, the collaboration promises to redefine advertising standards in the connected living room, providing brands with unprecedented opportunities to connect with consumers on the largest screen in the home.
