Latham Group Inc. Takes the Plunge as Official Sponsor of USA Artistic Swimming
On January 20, 2026, Latham Group, Inc. [NASDAQ:SWIM], a leading name in the design and manufacturing of in-ground residential swimming pools, announced a significant partnership with USA Artistic Swimming, the national governing body for the sport in the United States. This collaboration not only marks the beginning of an exciting year for Latham but also demonstrates the company's commitment to promoting excellence in aquatic sports.
1. A Shared Passion for Excellence
Sean Gadd, president and CEO of Latham, expressed the company's enthusiasm for this partnership, stating, “Latham is proud to support USA Artistic Swimming because everything the sport represents mirrors our company’s mission and the inspiration behind our products.” He emphasized that the athletes involved in artistic swimming embody the joy and possibilities that come with swimming, which aligns with Latham’s vision of enhancing family and community experiences through water activities.
The partnership is set against the backdrop of artistic swimming, a sport that requires not only physical prowess but also artistic expression. Athletes dedicate over 50 hours a week to training, showcasing an extraordinary level of discipline and commitment. This dedication resonates with Latham's ethos of quality and craftsmanship in pool design and manufacturing.
2. Highlighting the Artistry of Swimming
Megan Abarca, Senior National Team Head Coach for USA Artistic Swimming, conveyed her appreciation for Latham’s support, acknowledging that sponsorships like this are vital for athletes to reach their full potential. “We know without them we wouldn’t be able to do what we do every day to be able to compete our best,” Abarca remarked.
The sponsorship gives Latham an excellent opportunity to leverage its national presence to promote both the sport of artistic swimming and the exceptional features of its products. The company plans to showcase the artistry and athleticism of the USA Artistic Swimming Olympic team, drawing connections between their discipline and the thoughtful design of Latham’s pools.
3. Inspiring the Next Generation
Adam Andrasko, CEO of USA Artistic Swimming, shared insights into how early water confidence plays a crucial role in athletic development and self-expression. Many athletes credit their backyard pools as the starting point of their journey in the sport. "Latham’s support will help us to inspire the next generation to find delight and self-expression in the water,” Andrasko said, indicating the dual impact of the partnership on both the sport and community engagement.
Throughout 2026, Latham plans to highlight the stories of Olympic athletes from USA Artistic Swimming across its digital platforms. These narratives will not only celebrate the athletes' journeys but also promote swimming education and water safety, reinforcing the importance of water-related activities for families and communities.
4. About Latham Group, Inc.
Headquartered in Latham, NY, Latham Group, Inc. is recognized as the largest designer, manufacturer, and marketer of in-ground residential swimming pools and accessories, with a footprint extending across North America, Australia, and New Zealand. With over 60 years of industry experience, Latham offers a comprehensive range of products, including fiberglass and vinyl liner pools, automatic safety covers, and custom features, all designed to provide homeowners with quality and value.
For more information on Latham Group and its partnership with USA Artistic Swimming, interested parties can visit Latham’s website.
5. About USA Artistic Swimming
USA Artistic Swimming serves as the official national governing body for the sport in the United States, committed to advancing artistic swimming through performance, innovation, and inclusion. The organization boasts a legacy of Olympic competition and supports the growth of the sport at all levels.
This partnership between Latham Group and USA Artistic Swimming is poised to make waves, inspiring new generations to embrace the joys of swimming while showcasing the artistry and dedication that both the athletes and Latham embody.