Skip to main content
Latham Group Inc. (SWIM)
Consumer Durables Consumer Discretionary
Stock AI

Latham Group Inc. Takes the Plunge as Official Sponsor of USA Artistic Swimming

Last updated: January 20, 2026
Taurigo

On January 20, 2026, Latham Group, Inc. [NASDAQ:SWIM], a leading name in the design and manufacturing of in-ground residential swimming pools, announced a significant partnership with USA Artistic Swimming, the national governing body for the sport in the United States. This collaboration not only marks the beginning of an exciting year for Latham but also demonstrates the company's commitment to promoting excellence in aquatic sports.

1. A Shared Passion for Excellence

Sean Gadd, president and CEO of Latham, expressed the company's enthusiasm for this partnership, stating, “Latham is proud to support USA Artistic Swimming because everything the sport represents mirrors our company’s mission and the inspiration behind our products.” He emphasized that the athletes involved in artistic swimming embody the joy and possibilities that come with swimming, which aligns with Latham’s vision of enhancing family and community experiences through water activities.

The partnership is set against the backdrop of artistic swimming, a sport that requires not only physical prowess but also artistic expression. Athletes dedicate over 50 hours a week to training, showcasing an extraordinary level of discipline and commitment. This dedication resonates with Latham's ethos of quality and craftsmanship in pool design and manufacturing.

2. Highlighting the Artistry of Swimming

Megan Abarca, Senior National Team Head Coach for USA Artistic Swimming, conveyed her appreciation for Latham’s support, acknowledging that sponsorships like this are vital for athletes to reach their full potential. “We know without them we wouldn’t be able to do what we do every day to be able to compete our best,” Abarca remarked.

The sponsorship gives Latham an excellent opportunity to leverage its national presence to promote both the sport of artistic swimming and the exceptional features of its products. The company plans to showcase the artistry and athleticism of the USA Artistic Swimming Olympic team, drawing connections between their discipline and the thoughtful design of Latham’s pools.

3. Inspiring the Next Generation

Adam Andrasko, CEO of USA Artistic Swimming, shared insights into how early water confidence plays a crucial role in athletic development and self-expression. Many athletes credit their backyard pools as the starting point of their journey in the sport. "Latham’s support will help us to inspire the next generation to find delight and self-expression in the water,” Andrasko said, indicating the dual impact of the partnership on both the sport and community engagement.

Throughout 2026, Latham plans to highlight the stories of Olympic athletes from USA Artistic Swimming across its digital platforms. These narratives will not only celebrate the athletes' journeys but also promote swimming education and water safety, reinforcing the importance of water-related activities for families and communities.

4. About Latham Group, Inc.

Headquartered in Latham, NY, Latham Group, Inc. is recognized as the largest designer, manufacturer, and marketer of in-ground residential swimming pools and accessories, with a footprint extending across North America, Australia, and New Zealand. With over 60 years of industry experience, Latham offers a comprehensive range of products, including fiberglass and vinyl liner pools, automatic safety covers, and custom features, all designed to provide homeowners with quality and value.

For more information on Latham Group and its partnership with USA Artistic Swimming, interested parties can visit Latham’s website.

5. About USA Artistic Swimming

USA Artistic Swimming serves as the official national governing body for the sport in the United States, committed to advancing artistic swimming through performance, innovation, and inclusion. The organization boasts a legacy of Olympic competition and supports the growth of the sport at all levels.

This partnership between Latham Group and USA Artistic Swimming is poised to make waves, inspiring new generations to embrace the joys of swimming while showcasing the artistry and dedication that both the athletes and Latham embody.

You may also be interested in:
Copyright ©2026 Taurigo GmbH. All rights reserved.Taurigo GmbH provides no investment advice. Any analyses, research, ideas, prices, or other information contained on this website are provided as general market information for educational and entertainment purposes only, and do not constitute investment advice. We assume no responsibility for the accuracy, completeness or timeliness of any financial information contained on this site. In particular, we do not constitute an invitation to buy, sell or hold securities or other financial products. We shall not be liable for any loss or damage, including without limitation loss of profits, arising directly or indirectly from use of or reliance on the provided information. Before making any investment decision, you should consider whether it is suitable for your situation and obtain appropriate financial, tax and legal advice.