SiriusXM Sports Pass: A Game-Changer for Sports Fans

In a bold move designed to bolster its engagement with sports enthusiasts, Sirius XM Holdings Inc. announced today the launch of the SiriusXM Sports Pass. Set to debut on September 1, just in time for the commencement of the college and NFL football seasons, this all-in-one audio subscription aims to cater to the insatiable appetite of sports fans for live games, expert analysis, and local sports talk.

The SiriusXM Sports Pass will be available for an introductory price of $5 per month or $49 for the year, making it an affordable option for new subscribers in the U.S. This new plan consolidates SiriusXM's extensive sports audio offerings into a single subscription, ensuring that fans have access to every live game and event the platform carries.

In addition to the new subscription, SiriusXM's full sports programming lineup will remain accessible through its existing popular plans, including Platinum, All-Access, and Music and Entertainment. This will include the addition of 23 local Audacy sports stations and ESPN LA 710, both launching alongside the Sports Pass on September 1.

SiriusXM recognizes that sports remain one of its strongest competitive advantages. The company has reported an increase in engagement, with more subscribers tuning in to sports than ever before. The average U.S. sports fan reportedly spends six hours and 26 minutes a day listening to audio, significantly more than the average American. This trend underscores the necessity for a tailored subscription like the SiriusXM Sports Pass, which aims to serve the always-on fan.

Jennifer Witz, CEO of SiriusXM, shared her enthusiasm for the new offering, stating, "Every new channel, artist performance, live event, and creator collaboration advances our vision for the future of audio: making SiriusXM a home for fandom." She emphasized that the SiriusXM Sports Pass is designed to bring fans closer to the teams and voices that matter most to them, combining live games with daily sports conversations in a simple and affordable package.

The SiriusXM Sports Pass will feature an extensive array of content, including:

Subscribers will have access to every home and away game for major leagues such as the NFL, MLB, NBA, and NHL. Additionally, the pass will cover significant motorsport events, including NASCAR, IndyCar, and Formula 1, as well as major golf tournaments and wrestling events like WrestleMania.

The pass will also include a variety of exclusive channels dedicated to specific sports, including:

In addition to exclusive channels, the SiriusXM Sports Pass will provide listeners with programming from renowned national sports media brands such as ESPN Radio and NBC Sports Radio, as well as access to local sports stations in major U.S. cities.

While subscribers can enjoy every live game and event broadcast both in-car and via the SiriusXM app, it is important to note that certain channels, including some local sports stations and team-specific play-by-play channels, will only be accessible through the app and in vehicles equipped with SiriusXM with 360L radios.

With the launch of the SiriusXM Sports Pass, SiriusXM is poised to redefine how sports fans consume audio content. By consolidating its vast sports offerings into a single, affordable subscription, the company is not only enhancing its service but also tapping into a growing market of dedicated sports listeners. As the sports season kicks off, SiriusXM is ready to connect fans to the teams, voices, and conversations they cherish, solidifying its position as a leader in audio entertainment.