Sabre Corporation and All Nippon Airways Launch NDC Content: A New Era in Travel Distribution
1. Historical Collaboration
On October 30, 2025, Sabre Corporation (NASDAQ: SABR), a leading travel technology company, and All Nippon Airways (ANA), Japan's largest airline, announced a significant milestone in their ongoing partnership with the global launch of New Distribution Capability (NDC) content through the SabreMosaic™ Travel Marketplace. This initiative marks the first activation of NDC content by any airline in Japan, setting a precedent in the travel industry.
2. Enhanced Customer Experience
The collaboration aims to enhance the customer experience during the purchasing journey. Keiji Omae, Executive Vice President of Customer Experience at All Nippon Airways, expressed the airline's commitment to improving customer satisfaction through diverse distribution channels. "Our partnership with Sabre enables ANA's NDC initiative to deliver greater reach and more diverse distribution channels to meet customer needs," Omae stated. This initiative is expected to provide travelers with broader choices and more enriching experiences via the SabreMosaic Travel Marketplace.
3. Streamlined Operations for Travel Agencies
Sabre-connected travel agencies operating in over 40 countries can now seamlessly shop, book, and service ANA's NDC offers within a single cloud-native workflow. This integration is designed to scale with the business needs of these agencies, allowing them to access ANA's premium NDC content efficiently alongside traditional offerings.
Chris Wilding, Senior Vice President of Airline Distribution at Sabre, remarked, "This achievement represents both Sabre and All Nippon Airways' commitment to creating new value for the travel industry by innovating how air travel is retailed." He highlighted that NDC is a cornerstone of Sabre's strategy to enhance the capabilities of airlines in creating and distributing their offers across various channels.
4. Sabre's Industry Leadership
With the addition of All Nippon Airways to its portfolio, Sabre continues to solidify its position as a leader in NDC distribution. The SabreMosaic Travel Marketplace now features not only ANA's NDC content but also traditional offerings, access to over 150 low-cost carriers, two million lodging options, and various leading rail and car providers.
5. Looking Ahead
The launch of NDC content through SabreMosaic is a clear indication of the evolving landscape of travel distribution. As airlines and travel agencies increasingly embrace digital solutions, partnerships like that of Sabre and ANA will become crucial in meeting the dynamic needs of the travel market.
Both companies are committed to innovating how air travel is retailed, ensuring that they remain at the forefront of the travel technology landscape. As the industry continues to adapt and evolve, such collaborations will likely pave the way for future advancements in customer service and operational efficiency.
About the Companies
Sabre Corporation is a global technology company focused on solving complex challenges in travel. Headquartered in Southlake, Texas, Sabre serves customers in over 160 countries, leveraging technology to empower airlines, hoteliers, and travel agencies.
All Nippon Airways (ANA), founded in 1952, has grown to become Japan's largest airline and a respected leader in the global aviation industry. ANA has received numerous accolades, including the prestigious Skytrax 5-Star rating, and has been recognized for its commitment to sustainability and excellence in service.
As the travel industry adapts to new technologies and customer expectations, the collaboration between Sabre and All Nippon Airways represents a promising step forward in enhancing the travel experience for customers worldwide.
