Rocket Companies and Redfin Launch Heartfelt Super Bowl Ad to Promote Neighborliness

On February 6, 2026, Rocket Companies Inc. and Redfin made headlines with the announcement of their collaborative Super Bowl advertisement titled, "America Needs Neighbors Like You." The ad encapsulates the importance of community, resilience, and the power of neighborly connections. Set to a reimagined version of Fred Rogers' iconic theme song "Won't You Be My Neighbor?" performed by Lady Gaga, the commercial aims to resonate with the emotional landscape of American families.

The 60-second spot tells the poignant story of two teenage girls from different backgrounds who experience significant family transitions. The narrative highlights how empathy, kindness, and human connection can flourish through shared experiences, particularly during challenging times. Jonathan Mildenhall, Chief Marketing Officer of Rocket Companies, emphasized the emotional gravity of moving, particularly for families. “Moving is one of the most meaningful decisions a family can make,” he stated, underlining the challenges children face in adapting to new environments.

The ad's narrative is grounded in data that reveals the realities of American households. Nearly 40% of families with children relocate at some point, with one in five moves occurring due to major family transitions like divorce or the welcoming of a new family member. Moreover, over 60% of parents of teens report that their children experience social anxiety related to moving. These statistics underscore the necessity of fostering connections within communities, especially for families facing significant life changes.

Despite these challenges, the ad highlights the importance of neighborly relationships. Only 25% of Americans claim to know most of their neighbors by name, yet nearly 70% have either helped a neighbor or received assistance in the past year. This sense of community is amplified through homeownership, as 71% of homeowners report a strong sense of belonging.

The campaign aligns with Rocket's broader initiative, "Own the Dream," which advocates for homeownership as a cornerstone of community stability. Mildenhall reiterated that homeownership transcends mere financial transactions, stating, “Stability is why communities thrive. When people feel rooted, they're more likely to show up for one another.” This message reinforces the idea that neighborliness is vital for nurturing strong neighborhoods.

The advertisement marks the second season of Rocket's "Own the Dream" campaign, which aims to highlight the emotional complexities associated with moving and homeownership. Throughout 2026, Rocket and Redfin plan to share tips, statistics, and personal stories that promote neighborliness across American communities.

The commercial was created in collaboration with Mirimar, Rocket's creative agency, and Zenith, its media agency, directed by Henry-Alex Rubin. The full advertisement is slated to air during the second quarter of Super Bowl LX on February 8, 2026, further amplifying its reach and impact.

Rocket Companies and Redfin's innovative approach through this Super Bowl ad not only aims to entertain but also serves as a poignant reminder of the importance of community and connection in today’s fast-paced world. By spotlighting the emotional aspects of moving and the profound impact of neighborliness, this campaign seeks to inspire American families to cultivate stronger bonds within their neighborhoods.