Peloton Interactive Inc. Welcomes Sarah Robb O’Hagan as Chief Content and Member Development Officer

Peloton Interactive Inc. (NASDAQ: PTON) has announced a significant leadership change that underscores its commitment to evolving from a connected fitness company to a holistic connected wellness entity. Effective April 1, 2026, Sarah Robb O’Hagan has been appointed as the Chief Content and Member Development Officer, reporting directly to CEO and President Peter Stern. This strategic move is part of Peloton's multi-year plan aimed at returning the company to sustainable, profitable revenue growth.

Sarah Robb O’Hagan brings a wealth of experience to Peloton, having spent three decades in the realms of technology, content, and community within the health and fitness industry. Her previous roles include significant leadership positions at renowned companies such as Nike, Gatorade, Equinox, Flywheel Sports, and Strava. Most recently, she served as the CEO of EXOS, where she transformed the organization from a traditional service provider into a digitally enabled human performance coaching platform.

During her tenure at Gatorade, Robb O’Hagan successfully turned around the $5 billion brand by emphasizing innovation and new product development tailored to athletes' needs. At Equinox, she spearheaded a technology and content transformation that aimed at enhancing member connections both inside and outside the gym. Her contributions have garnered recognition, earning her spots on *Fast Company*’s list of “Most Creative People in Business” and *Forbes*’ “Most Powerful Women in Sports.”

In her new role, Robb O’Hagan is tasked with accelerating innovation within Peloton’s rapidly expanding content ecosystem. Her focus will be on driving engagement, improving member outcomes, and reinforcing loyalty among Peloton’s global community of members.

Peter Stern expressed his enthusiasm for Robb O’Hagan’s appointment, stating, “Sarah is a visionary leader and champion of the Member experience who is uniquely equipped to lead Peloton’s content and community as we aim to capture more of the $7 trillion global wellness market.” He highlighted her expertise in growing iconic brands and her creativity in developing new products and experiences that enhance community well-being.

O’Hagan is not just a seasoned executive; she is also a dedicated Peloton member. She expressed her excitement about joining the team, stating, “As a longtime Peloton Member myself, I’ve felt the magic of this community firsthand. The awesome instructors, the depth of programming, and the energy of other members–it's powerful and can truly change your life.” Her passion for the brand and its community is expected to drive further engagement and innovation.

Robb O’Hagan will take over from Jen Cotter, the current Chief Content Officer, who has played a pivotal role in establishing Peloton as a leader in the connected fitness space over the past seven years. Cotter will remain with the company in an advisory capacity until mid-August to ensure a seamless transition. Stern expressed gratitude for Cotter's contributions, noting her instrumental role in building Peloton’s world-class content engine and global community.

Peloton's strategic shift toward a broader wellness focus reflects a growing trend in the fitness industry, as companies seek to cater to a more comprehensive understanding of health and well-being. With Robb O’Hagan at the helm of content and member development, Peloton is poised to enhance its offerings and deepen its connection with members.

As the company moves forward, it aims to leverage its strong community and innovative approach to fitness and wellness, seeking to capture a larger share of the lucrative wellness market. The appointment of Robb O’Hagan marks a pivotal moment in Peloton’s journey, signaling a commitment to enhancing the member experience and driving sustainable growth in the years to come.

With millions of members across the globe, Peloton continues to solidify its position as a leader in the fitness space, promising to deliver world-class equipment, groundbreaking software, and expert human instruction within a supportive community.