On October 9, 2025, Care.com, a leading online marketplace for family care and a trailblazer in senior care services, announced the launch of its groundbreaking Senior Care Advisor tool. This innovative service marks a significant enhancement to Care.com's long-standing commitment to simplifying the caregiving process, particularly for families grappling with the complexities of senior care.

2. A New Era of Personalized Care Planning

Care.com's new Senior Care Advisor service is touted as the most comprehensive senior care advisory solution available on the market today. It provides families with direct access to master’s-level social workers who assist in crafting individualized care plans tailored to each family's unique needs. This initiative aims to alleviate the emotional and logistical burdens associated with caregiving.

Brad Wilson, CEO of Care.com, emphasized the company's evolution, stating, “Care.com has powered caregiving with technology for nearly two decades. Now, we’re focused on being more human than ever, providing expert one-on-one guidance when it matters most.” This reflects Care.com's commitment to enhancing the caregiving experience, making it feel less like navigating a maze and more like finding a clear path forward.

3. Key Features of the Senior Care Advisor Tool

Families utilizing the Senior Care Advisor tool can expect a suite of valuable features designed to streamline the caregiving process:

Comprehensive Senior Care Navigation: Users receive step-by-step guidance on locating in-home care, senior living communities, and managing complex caregiving situations, including home safety, benefits, family dynamics, and connections to local resources.

One-on-One Consultations: Families will have the opportunity to consult with a master’s-level social worker, ensuring that their care plan considers medical, financial, emotional, and logistical aspects.

Personalized Recommendations: The service is structured to provide unbiased, personalized recommendations without referral fees or provider commissions, putting families' best interests first.

Ongoing Support: Families will benefit from 90 days of continuous support, during which advisors conduct thorough research to assess quality and recommend suitable care options, significantly saving time and effort.

Care.com Premium Membership: Included in the service is a 90-day Premium Membership, allowing families to hire in-home caregivers and manage other household needs directly through the platform.

According to early users of the Senior Care Advisor service, families can save an average of 14 hours of manual research. One customer praised the service, saying, “Our advisor is an exceptionally knowledgeable, skilled, and compassionate counselor and gives me the sense that I can manage nearly impossible situations. Everybody undertaking eldercare needs an advisor in their corner.”

4. Looking Ahead: Future Developments

Care.com plans to expand its offerings by introducing additional self-guided tools aimed at helping families quickly identify appropriate care options and next steps. This commitment to innovation reflects Care.com's mission to make caregiving simpler, smarter, and more personal.

The Senior Care Advisor service is offered at a flat, one-time fee, catering to families who require support during specific stages of their caregiving journey.

5. About Care.com and IAC Inc.

Since its inception in 2007, Care.com has served over 45 million people, providing a platform for various caregiving needs, including child care, senior care, adult care, pet care, and housekeeping. Through its Care for Business initiative, Care.com supports over 700 companies in providing family care benefits to their employees. As a proud member of the IAC family (NASDAQ: IAC), Care.com continues to lead the charge in transforming the caregiving landscape.

In a rapidly evolving market, Care.com's Senior Care Advisor tool signifies a pivotal moment in the intersection of technology and personalized care, heralding a new era for families seeking support during their caregiving journey.

Original press release