Pinterest, Inc. (NYSE: PINS) has announced its financial results for the fourth quarter and full year ended December 31, 2025, showcasing impressive growth in revenue and user engagement. The company reported a significant 14% increase in revenue for Q4 and a 16% increase for the full year, surpassing expectations and setting new records for monthly active users (MAUs).

1. Financial Performance Highlights

Revenue Growth

For the fourth quarter of 2025, Pinterest generated revenue of $1.319 billion, compared to $1.154 billion in Q4 2024. This represents a year-over-year growth of 14%. For the entire year, the total revenue reached $4.222 billion, up from $3.646 billion in 2024, translating to a 16% increase. On a constant currency basis, the revenue growth figures were slightly lower, at 13% for Q4 and 15% for the full year.

User Engagement

Pinterest's global Monthly Active Users (MAUs) grew by 12% year-over-year, totaling 619 million users by the end of December 2025. This growth underscores the platform's increasing appeal and engagement, with users conducting over 80 billion searches monthly.

Profitability Metrics

The fourth quarter's GAAP net income stood at $277 million, with a net income margin of 21%. In contrast, the full year net income was reported at $417 million, reflecting an 85% decline compared to 2024, primarily driven by significant tax benefits in the prior year. Adjusted EBITDA for Q4 was $542 million, while it reached $1.270 billion for the full year, representing a 15% and 23% increase year-over-year, respectively.

Cash Flow and Liquidity

Pinterest demonstrated solid cash flow management, with net cash provided by operating activities amounting to $391 million for Q4 and $1.284 billion for the full year. The company also reported free cash flow of $380 million for Q4 and $1.252 billion for 2025, both of which reflect substantial growth from the previous year.

2. Geographic Revenue Breakdown

Pinterest's revenue performance varied by region. In the U.S. and Canada, Q4 revenue was $979 million, a 9% increase year-over-year. European revenue surged by 25% to $245 million, while the Rest of World segment saw a remarkable 64% increase, reaching $96 million in Q4.

Average Revenue Per User (ARPU)

The company's global ARPU for Q4 was $2.16, a modest increase from $2.12 in the previous year. Notably, ARPU in the U.S. and Canada reached $9.41, while Europe reported an ARPU of $1.59, reflecting respective year-over-year growth rates of 4% and 15%.

3. Strategic Outlook

Bill Ready, CEO of Pinterest, commented on the results, stating, “We delivered a record $4.2 billion in revenue in 2025, up 16% year-over-year, and reached 619 million monthly active users, up 12%.” He emphasized the company's commitment to leveraging artificial intelligence to enhance visual search capabilities, stating, “As we navigate a dynamic environment, we’re laser-focused on execution and transforming our sales and go-to-market efforts so monetization better reflects the valuable commercial intent we see on Pinterest.”

4. Guidance for Q1 2026

Looking ahead, Pinterest anticipates revenue for Q1 2026 to be in the range of $951 million to $971 million, which would represent year-over-year growth of 11% to 14%. The company also expects Q1 2026 Adjusted EBITDA to be between $166 million and $186 million.

5. Conclusion

Pinterest's robust performance in 2025, marked by strong revenue growth, increased user engagement, and effective cash flow management, positions the company favorably for future growth. With a strategic focus on innovation and monetization, Pinterest is poised to capitalize on its expanding user base and evolving digital advertising landscape.

The company will hold a conference call to discuss these results in further detail, providing stakeholders with insights into its strategic direction and financial outlook.

Original press release