On February 23, 2026, MicroStrategy Inc., now rebranded as Strategy, launched its much-anticipated event, Strategy World 2026, at The Wynn Las Vegas. This premier summit, running until February 26, gathers executives and innovators from around the globe to explore themes of digital sovereignty, artificial intelligence (AI), and the future of work. Coinciding with the sixth annual Bitcoin for Corporations event, this summit aims to connect enterprise AI with corporate treasury, underscoring the role of Bitcoin in modern finance and business intelligence.

2. A Gathering of Innovators

Strategy World 2026 is positioned as a critical platform for pioneering organizations to redefine their understanding of AI, business intelligence, and Bitcoin. The event features an impressive lineup of keynote speakers, expert sessions, and workshops designed to foster dialogue and collaboration among industry leaders. The conference also emphasizes hands-on technology showcases, providing attendees with actionable insights and practical skills.

Keynote Highlights

Opening Keynote: "Three Funerals and a Wedding" – February 24, 9:00 AM PT

CEO Phong Le is set to share his compelling vision on how enterprises must adapt their software investments in the AI era, marking the end of some technologies and the dawn of new solutions. His insights will focus on the convergence of AI with other technologies, creating fresh opportunities for businesses to operate in ways previously unattainable.

Keynote: "Freedom to Innovate" – February 24, 10:00 AM PT

EVP and Chief Product Officer Saurabh Abhyankar will outline how Strategy’s platform empowers enterprises to innovate freely while maintaining independence from vendor constraints. He will showcase groundbreaking advancements across the Universal Semantic Layer, AI, and Business Intelligence, highlighting how these innovations enhance enterprise agility, security, and data governance.

Keynote: "Digital Credit" – February 24, 1:00 PM PT

Executive Chairman Michael Saylor will deliver insights into the future of corporate finance and capital markets, emphasizing the transformative potential of Bitcoin as a digital credit tool.

3. Comprehensive Learning and Networking Opportunities

The summit boasts over 85 expert sessions and workshops spanning multiple tracks, including AI agents, unified data ecosystems, and embedded analytics. Attendees can also earn industry-recognized certifications through fast-track training programs, further enhancing their professional credentials.

In addition to educational content, Strategy World 2026 offers ample networking opportunities, including a Welcome Reception, a Partner Forum for executive engagement, and a Public Sector Reception hosted by Vertosoft. The event culminates in the iconic World Party at XS Nightclub, promising a blend of entertainment and collaboration.

4. Quotes from Leadership

Phong Le, President and CEO of Strategy, remarked, *“Strategy World is where vision meets execution. AI and Bitcoin are the defining forces of our era, and Strategy World 2026 is where the world’s most forward-thinking organizations come to understand both — and to take action. We’re proud to welcome our global community to Las Vegas for what will be an extraordinary four days.”*

Saurabh Abhyankar added, *“Enterprises today are being forced to choose between innovation and stability — Strategy is proving you don’t have to. With the Universal Semantic Layer, AI, and true digital sovereignty, we’re giving organizations the freedom to move fast, stay in control, and build on their terms. Strategy World 2026 is where we show the world what that future looks like.”*

5. About Strategy

Strategy Inc. (NASDAQ: STRF/STRC/STRK/STRD/MSTR; Euro MTF: STRE) is recognized as the world's first and largest Bitcoin Treasury Company. The organization has strategically adopted Bitcoin as its primary treasury reserve asset, accumulating it through equity and debt financing as well as operational cash flows. This strategic focus positions Strategy not only as a leader in Bitcoin accumulation but also as a provider of advanced AI-powered enterprise analytics software, fostering innovation and value creation in both digital assets and enterprise solutions.

6. Conclusion

As Strategy World 2026 unfolds over the next few days, it promises to be a landmark event shaping the future of work, digital sovereignty, and the intricate interplay between AI and Bitcoin. With its commitment to innovation and leadership in the digital asset realm, Strategy continues to pave the way for organizations aiming for excellence in the evolving landscape of technology and finance.

Original press release