MGM Resorts International and Xanterra Travel Collection Forge Strategic Partnership

Andrew Heltzel, Chief Commercial Officer at Xanterra Travel Collection®, articulated the essence of this partnership by stating, “This agreement with T-Mobile Arena brings the best of both worlds to travelers. Las Vegas dazzles with nonstop entertainment, and just a couple of hours away, The Oasis at Death Valley offers a serene, luxurious escape beneath the stars.” Through this alliance, the companies aim to inspire visitors to enjoy the vibrant energy of Las Vegas while also experiencing the tranquil allure of Death Valley.

As part of the partnership, The Oasis at Death Valley will benefit from exclusive access to premium loge box seating at T-Mobile Arena’s City National Bank Premium Level. This strategic placement will feature custom Oasis branding, ensuring that patrons in this sought-after hospitality space are continually reminded of the luxurious desert destination just a short drive away.

Sally Bae, Senior Vice President of Global Partnerships for AEG in Las Vegas, expressed enthusiasm about the collaboration, stating, “We’re proud to welcome The Oasis at Death Valley as an official venue sponsor. Their commitment to exceptional hospitality mirrors the standard our fans expect when they walk through our doors.”

This partnership is not limited to physical branding; it also encompasses a variety of digital and experiential marketing initiatives. The Oasis at Death Valley will be showcased through branded digital signage and custom promotional campaigns, enhancing visibility among T-Mobile Arena’s diverse audience. Additionally, the collaboration allows for on-site fan activations, designed to immerse visitors in the spirit of Death Valley while they enjoy events on The Strip.

The marketing efforts will extend beyond the arena itself, fostering coordinated digital and social media engagement that encourages exploration and adventure, thus appealing to a wide range of potential travelers.

Located within Death Valley National Park, The Oasis at Death Valley is renowned for its luxurious accommodations, the world’s lowest elevation golf course, natural spring-fed pools, and gourmet dining options. It also boasts access to the largest International Dark Sky Park in the U.S. This unique destination provides a stark contrast to the neon lights of Las Vegas, offering visitors a chance to stargaze while enjoying modern luxury.

Xanterra Travel Collection® is known for its commitment to “Legendary Hospitality with a Softer Footprint®.” The company operates in several national parks, providing unforgettable experiences through lodges, restaurants, tours, and activities. Their properties include The Oasis at Death Valley as well as the Grand Canyon Railway & Hotel, Windstar Cruises, and various tour companies.

T-Mobile Arena, a 20,000-seat venue located on the Las Vegas Strip, is a hub for major events, including sporting events, concerts, and award shows. Since its opening in 2016, T-Mobile Arena has established itself as a premier destination for entertainment and is home to the Vegas Golden Knights NHL team. The venue is noted for its luxury amenities and commitment to sustainability, having received LEED Gold certification.

This new partnership between Xanterra Travel Collection and T-Mobile Arena represents a significant step forward in promoting the natural beauty and luxurious offerings of The Oasis at Death Valley. By connecting the vibrant experience of Las Vegas with the serene escape of Death Valley, the collaboration aims to attract a diverse range of visitors seeking both excitement and tranquility in their travels.