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July 14, 2026 Macy's Appoints Alexandre Choueiri as New CEO of Bluemercury Macy's has appointed Alexandre Choueiri as the new CEO of Bluemercury, effective August 3, 2026. Choueiri, with over 25 years in luxury beauty, aims to drive growth and enhance Bluemercury's reputation for exceptional service and product offerings.
June 11, 2026 Macy’s, Inc. to Participate in Jefferies Consumer Conference Macy's, Inc. will participate in the Jefferies Consumer Conference on June 16, 2026, led by COO and CFO Tom Edwards. This event is crucial for showcasing Macy's strategic initiatives and financial outlook to investors amid evolving market dynamics.
June 04, 2026 Macy's, Inc. to Showcase Strategic Vision at Upcoming Evercore Conference Macy's, Inc. is set to participate in the upcoming Evercore Consumer and Retail Conference, where it will discuss its strategic vision and initiatives for navigating the evolving retail landscape. The company aims to enhance customer engagement and drive growth through innovations in e-commerce and sustainability.
June 04, 2026 Macy's Inc. Reports Strong Q1 Performance in 2026 Macy's Inc. has reported strong Q1 2026 results, with a 3.0% increase in comparable sales and total revenue of $4.89 billion. The company's 'Bold New Chapter' strategy focuses on store reimagination and an enhanced product assortment, contributing to significant growth across all brand segments.
May 06, 2026 Macy’s Inc. Unveils Exciting Collaboration with Emmy Winner Molly Rogers Macy’s Inc. partners with Emmy-winning designer Molly Rogers to launch an innovative collection for On 34th, celebrating the essence of New York City. The line features 44 versatile pieces that blend fashion and storytelling, available exclusively at Macy’s Herald Square.
April 14, 2026 Macy’s Flower Show Blooms with "Homegrown" Theme in 2026 Macy’s Flower Show returns from April 23 to May 10, themed 'Homegrown', celebrating American floral beauty with immersive experiences, collaborations, and events. Highlights include the Valentino Beauty exhibit and Mother's Day celebrations, plus a unique pop-up in Chicago.
April 01, 2026 Macy’s, Inc. to Showcase Strategic Vision at J.P. Morgan Retail Round Up Macy’s, Inc. will present its strategic vision at the J.P. Morgan Retail Round Up 2026, with key insights from CEO Tony Spring and COO Tom Edwards. The event highlights Macy’s commitment to innovation and customer experience in a changing retail landscape.
March 27, 2026 Macy's Inc. Fiscal 2025 Report: Navigating Challenges and Embracing Opportunities Macy's Inc. has reported its fiscal 2025 performance, highlighting a strategic focus on customer experience, luxury growth, and operational modernization. Despite a slight decrease in net sales, the company's net income rose, and it successfully expanded its luxury division and store reimagination initiatives.
March 18, 2026 Macy's Inc. Reports Strong Fourth Quarter and Fiscal Year 2025 Results Macy's, Inc. reported a strong fourth quarter and fiscal year 2025, with net sales reaching $7.6 billion and comparable sales growth of 1.8%. The company is focused on strategic investments and enhancing customer experience as it navigates future challenges.
March 03, 2026 Macy’s, Inc. Set to Unveil Fourth Quarter and Fiscal Year 2025 Results on March 18, 2026 Macy's, Inc. will release its fourth quarter and fiscal year 2025 results on March 18, 2026. The announcement will include a live call with key executives providing insights into the company's performance and strategies.
February 27, 2026 Macy's, Inc. Announces Dividend Increase: A Positive Signal for Investors Macy's, Inc. has declared a 5% increase in its quarterly dividend, now at 19.15 cents per share, reflecting its strong financial health. This decision demonstrates the company's commitment to returning value to shareholders amidst a challenging retail environment.
February 27, 2026 Macy's Inc. Unveils "Celebrations Start at Macy's": A Year-Long Celebration of Life's Moments Macy's Inc. has launched 'Celebrations Start at Macy’s', a year-long initiative celebrating significant life moments with events and promotions. The campaign begins with prom season and includes key celebrations like Mother's Day and the Thanksgiving Day Parade, aiming to enhance community engagement and customer experiences.
December 10, 2025 Macy's Inc. Q3 2025 Financial Report: A Testament to Resilience Amidst Challenges Macy's Q3 2025 financial report reveals a slight decline in net sales due to store closures, yet highlights growth in key areas and strengthened customer satisfaction. The company's strategic initiatives are paving the way for future growth amidst a challenging retail landscape.
December 03, 2025 Macy's, Inc. Reports Strong Third Quarter Results Amid Strategic Growth Macy's, Inc. reported exceptional third-quarter results for 2025, with net sales of $4.7 billion and the strongest comparable sales growth in 13 quarters. The company's strategic initiatives contributed to positive financial performance and an optimistic outlook for the holiday season.
November 13, 2025 Macy's, Inc. to Share Third Quarter 2025 Results on December 3 Macy's, Inc. will announce its third quarter 2025 financial results on December 3, followed by a conference call for investors. This event will provide crucial insights into the company's performance and strategic direction in the retail landscape.
November 06, 2025 Macy's Inc. Kicks Off Holiday Shopping Season with Exciting Black Friday Deals Macy's Inc. launches its Black Friday Deals early this year, starting November 6, 2025, featuring vast discounts across beauty, apparel, and more. The Parade of Deals runs from November 2 to 27, with special promotions leading up to Black Friday and Cyber Monday, ensuring shoppers can find great gifts in-store and online.
November 03, 2025 Macy’s Thanksgiving Day Parade: A Grand Kickoff to the Holiday Season The 99th Macy's Thanksgiving Day Parade is set for November 27, 2025, featuring new balloons, star-studded performances, and a commitment to community. This beloved tradition continues to kick off the holiday season with joy and excitement.
October 24, 2025 Macy’s Inc. Declares Quarterly Dividend: A Positive Signal for Shareholders Macy's, Inc. has declared a quarterly dividend of 18.24 cents per share, payable on January 2, 2026. This decision highlights the company's dedication to shareholder value and its strong financial health amidst a challenging retail landscape.
October 21, 2025 Macy’s Teams Up with Marvel and the NBA for Exclusive Spider-Man Collection Macy’s has launched an exclusive Spider-Man collection in collaboration with Marvel and the NBA, offering 27 products for fans of all ages. This strategic partnership coincides with the Thanksgiving Day Parade, featuring Spider-Man's return as a balloon, enhancing the excitement for shoppers.
October 16, 2025 Macy's, Inc. Unveils New Automated Fulfillment Center, Marking a Bold Step in Supply Chain Modernization Macy's, Inc. has launched its largest automated fulfillment center in China Grove, NC, aimed at modernizing supply chain operations and boosting customer service. The facility's advanced technology will streamline order processing and support community workforce development initiatives.
September 10, 2025 Macy's Inc. Reports Q2 2025 Results: A Year of Strategic Transformation Macy's Inc. reported Q2 2025 results showing a slight decline in sales but a positive trend in customer satisfaction. The company is undergoing strategic transformations to enhance operations and customer experiences while focusing on luxury growth.
June 05, 2025 Macy's Inc. Q1 2025 Financial Report: Navigating Challenges and Strategic Growth Macy's Inc. reported a challenging Q1 2025 with a 5.1% decline in sales, attributed to store closures. However, strategic initiatives, including the revitalization of its locations and luxury brand growth, signal potential recovery and improved customer experiences.
May 12, 2025 Macy’s, Inc. Set to Reveal First Quarter 2025 Financial Results Macy’s, Inc. will report its Q1 2025 financial results on May 28, followed by a conference call featuring top executives. This event aims to provide stakeholders with insights into the company's performance and strategic direction amidst retail challenges.
April 14, 2025 Macy's Inc. Announces Exciting Plans for the 2025 Flower Show Macy's Inc. announces its 2025 Flower Show at Herald Square, celebrating its 50th anniversary with the 'Surrealist Gardens' theme. Featuring YSL Beauty and exciting partnerships, the event promises immersive experiences and exclusive products from April 27 to May 18, 2025.
April 01, 2025 Macy’s, Inc. Announces Strategic Leadership Evolution to Propel Growth Macy’s, Inc. has announced a significant leadership evolution to support its 'Bold New Chapter' strategy, appointing Thomas J. Edwards as COO and CFO. The changes aim to enhance operational capabilities and customer engagement, signaling a proactive approach to achieving sustainable growth.
March 21, 2025 Macy's Inc. 2024 Annual Report: Navigating Challenges and Redefining Strategy Macy's 2024 annual report highlights a $799 million sales decline and a transformative strategy to enhance customer experience and operational efficiency. With a focus on luxury growth and store optimization, Macy's aims to navigate challenges and drive profitability moving forward.
March 12, 2025 Macy's Inc. Expands Denim Offerings with Good American Launch Macy's Inc. has partnered with Good American to launch a new denim line in 36 stores, expanding to 79 by Fall 2025. This collaboration focuses on inclusivity with sizes ranging from 00 to 5XL, while emphasizing sustainability and quality in fashion.
March 06, 2025 Macy's Inc. Reports Fourth Quarter and Fiscal Year 2024 Results: A Detailed Overview Macy's Inc. reported a mixed performance for Q4 and fiscal year 2024, with strong earnings but declining net sales. The company faces challenges while implementing its strategic plan and provides cautious guidance for the upcoming fiscal year.
February 28, 2025 Macy's Inc. Declares Quarterly Dividend: A Positive Signal for Investors On February 28, 2025, Macy's Inc. declared a quarterly dividend of 18.24 cents per share, marking a 5% increase. This decision signals strong financial health and a commitment to shareholder value, making the stock more attractive to investors.
February 25, 2025 Macy’s Inc. Expands Broadcasting Horizons with NBCUniversal Partnership Macy’s Inc. has expanded its partnership with NBCUniversal through a 10-year deal, enhancing broadcasting rights for major events including the Thanksgiving Day Parade and 4th of July Fireworks. This agreement promises to elevate Macy’s brand visibility and provide exciting new content opportunities as they approach milestone anniversaries.
February 20, 2025 Macy's Inc. to Announce Fourth Quarter and Fiscal Year 2024 Results Macy's, Inc. is set to announce its fourth quarter and fiscal year 2024 results on March 6, 2025. The earnings call will provide valuable insights into the company's performance and future strategies, accessible to the public via webcast.
February 19, 2025 SWOT Analysis of Macy's Inc. in 2025 This article provides a detailed SWOT analysis of Macy's Inc. as of 2025, examining its robust brand presence, operational challenges, and strategic opportunities for growth in the retail sector. It emphasizes the need for enhanced digital strategies and sustainability initiatives to navigate competitive threats and economic uncertainties.
February 12, 2025 Macy’s Inc. Celebrates 25 Years of Luxury with Hotel Collection Anniversary Macy's Inc. marks the 25th anniversary of its Hotel Collection with a limited-edition luxury capsule. Featuring premium bedding and bath products, the collection emphasizes quality and sophistication, aligning with Macy's commitment to innovation and customer experience.
February 07, 2025 Barbie Cameron Appointed Chief Stores Officer of Macy's Inc. Macy's Inc. has appointed Barbie Cameron as Chief Stores Officer, effective February 16, 2025. With 37 years of experience at Macy's, Cameron aims to modernize store operations and enhance customer experiences as part of the company's strategic growth plan.
December 12, 2024 Macy's Inc. Reports Mixed Results for Q3 2024: A Transition Year for Growth Macy's Inc. reported mixed financial results for Q3 2024, with a decline in net income and sales amid ongoing challenges. However, strategic initiatives, including new store openings and strong performance in Bloomingdale's and Bluemercury, signal potential for future growth as the company prepares for the holiday season.
September 04, 2024 Macy's Inc. Reports Q2 2024 Financial Results: A Mixed Bag Amid Strategic Shifts Macy's Q2 2024 financial results show a slight decline in revenue and net income, but improvements in gross margins. The company is executing strategic initiatives, including location closures and brand innovations, to enhance profitability and adapt to market demands.
May 30, 2024 Macy's Inc. Reports Q1 2024 Results: A Mixed Bag Amidst Macroeconomic Challenges Macy's Inc. reported a decline in Q1 2024 sales and net income, highlighting challenges from inflation and changing consumer behavior. Despite these hurdles, Bloomingdale's and Bluemercury showed growth, while Macy's focuses on strategic initiatives to enhance its brand and operations.
March 22, 2024 Macy's Inc. Reports 2023 Annual Results: Navigating Challenges Amid Strategic Changes Macy's Inc. faced significant challenges in 2023, reporting a decline in sales and net income. Despite this, the company has initiated strategic changes aimed at revitalizing its brand and enhancing operational efficiency as it enters a new chapter.

Macy's Inc. Announces Exciting Plans for the 2025 Flower Show

Last updated: April 14, 2025 •
Taurigo

Macy's Inc. has officially unveiled its plans for the much-anticipated 2025 Macy's Flower Show, a celebration of floral beauty and immersive experiences set to take place at the iconic Herald Square flagship in New York City. This year marks a significant milestone as the Flower Show celebrates its 50th anniversary, and it promises to be a spectacular event that not only showcases stunning floral displays but also integrates exciting partnerships and exclusive product offerings.

1. Event Details

Scheduled to run from April 27 to May 18, 2025, the Flower Show will span three full weeks, culminating just in time for Mother's Day. The event is free and open to the public, allowing guests to immerse themselves in the captivating theme of "Surrealist Gardens." Macy's aims to attract over one million visitors during this vibrant spring celebration, with Chief Marketing Officer Sharon Otterman expressing excitement about the transformative experience that awaits attendees.

2. Spotlight on YSL Beauty

This year's Flower Show will prominently feature YSL BEAUTY, presenting the "YSL BEAUTY ART OF FLOWERS" experience. This collaboration promises to blend the beauty of nature with the daring impact of art, inviting guests to explore a landscape inspired by YSL Beauty’s new LIBRE L’EAU NUE fragrance—an innovative alcohol-free citrus floral scent. The display will be adorned with fresh lavender and golden orange blossoms, promising a sensory journey that elevates the concept of floral beauty.

Juliette Ferret, General Manager of YSL Beauty US, highlighted the partnership, stating, “Flowers, in their daring and raw beauty, are at the heart of our products... The YSL BEAUTY ART OF FLOWERS experience epitomizes the spirit and vision of the brand and we’re honored to bring this to life.”

3. Unique Experiences and Partnerships

Beyond YSL Beauty, the Flower Show will feature an array of exciting partnerships:

  • LEGO® Blooms & Beyond: A floral-inspired display will engage guests with interactive experiences, including the "Build-a-Bloom" activity.
  • Holland America Line: Showcasing a wave-inspired tulip garden that reflects the beauty of spring tulip fields.
  • Landscape Artists and Fresh Flowers: Collaborations with ManscapersNY and The Bouqs Co. will enhance the floral landscapes, ensuring a visually stunning experience.

Macy's is committed to creating memorable experiences, and the Flower Show is no exception, transforming the Herald Square flagship into an enchanting destination.

4. Exclusive Flower Show Collection

In conjunction with the event, Macy's will launch a dedicated Flower Show Collection, featuring exclusive products across various categories such as home goods, jewelry, and sleepwear. Collaborations with brands like Kendra Scott, MarieBelle, and Lovery will further enrich this limited-edition offering, available both in-store and online.

Additionally, on select dates during the Flower Show, customers will have the opportunity to shop featured products and receive exclusive gifts with qualifying purchases from partnered brands, enhancing the shopping experience as Mother's Day approaches.

5. Macy's Bouquet of Deals

For the first time, Macy's will introduce the Bouquet of Deals, running from April 27 throughout the Flower Show. Daily specials and trending products will be available on macys.com and the Macy’s app, providing customers with a convenient platform to shop for Mother’s Day gifts.

6. Conclusion

Macy’s commitment to creating immersive events that engage and delight customers is exemplified in the 2025 Flower Show. With its blend of floral artistry, innovative partnerships, and exclusive merchandise, the event promises to be a hallmark of springtime celebration in New York City. As Macy's continues to evolve and adapt to consumer desires, this year's Flower Show is set to not only honor tradition but also embrace the future of retail experiences. For further information on the Flower Show, visit macys.com/flowershow.

Original press release
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