On February 23, 2026, Lululemon Athletica Inc. (NASDAQ: LULU) proudly announced the forthcoming opening of its 100th store in the Europe, Middle East, and Africa (EMEA) market. This significant milestone underscores the brand's commitment to international expansion, showcasing its successful growth strategy through a mix of company-operated and franchise locations.

2. The 100th Store: A First for Poland

Scheduled to open on March 13, 2026, in Warsaw, Poland, this store will be a pivotal addition to Lululemon’s footprint, marking the first location in the country. The new store will be operated in partnership with Arion Retail Group, illustrating Lululemon's agile approach to market entry and operational expansion.

Sarah Clark, Senior Vice President for EMEA at Lululemon, expressed excitement about this milestone: “As we continue to see strong demand for lululemon across the region, we’re thrilled to grow our physical presence in Europe with the opening of the 100th store in EMEA, and first location in Poland, nearly 12 years after opening our first store in the region.”

3. A Record Year for International Growth

The announcement of the 100th store is part of Lululemon's broader strategy to enhance its international presence in 2026, which includes entering six new markets—a record number for the brand in a single year. Besides Poland, Lululemon will also expand into Hungary, Romania, Greece, India, and Austria this year, further solidifying its strategy to reach more guests globally.

4. A Growing Presence in EMEA

Since launching its first store in EMEA in London’s Covent Garden in 2014, Lululemon has methodically expanded its physical presence across the region. Today, the brand operates stores in 19 markets within EMEA, with London standing out as a key hub, hosting 13 locations. Earlier this month, the company opened another company-operated store in London on High Street Kensington, highlighting the city's significance in Lululemon's growth trajectory.

5. Connecting with Communities Through Retail

Lululemon’s stores serve not only as retail spaces but also as community hubs that foster connections among guests. The brand focuses on offering high-performance and stylish products designed for various activities, including yoga, Pilates, running, training, tennis, and golf. As the company continues to scale its international business, it remains committed to delivering community-led experiences that promote movement and wellbeing.

6. Looking Ahead

With operations in over 30 markets worldwide, Lululemon’s strategic focus on international growth is evident through the opening of its 100th store in EMEA. The brand aims to bring its innovative products and community-driven approach to an even broader audience, reinforcing its position as a leader in the technical athletic apparel space.

As Lululemon embarks on this exciting new chapter, the company’s commitment to quality, innovation, and community engagement is expected to drive continued success on the global stage.

Original press release