In an exciting development for the protein snack market, Genius Gourmet® announced a strategic partnership with the makers of SKIPPY® peanut butter during the Expo West trade show, one of America’s premier events for the natural, organic, and lifestyle industries. This collaboration marks a significant step for both brands, as they introduce the SKIPPY® Inspired Protein Nut Roll to health-conscious consumers who enjoy flavorful snacks without added sugars.

2. The Launch of SKIPPY® Inspired Protein Nut Rolls

The newly launched SKIPPY® Inspired Protein Nut Roll is positioned as a delicious and nutritious addition to Genius Gourmet®'s product lineup. Each nut roll combines the indulgent flavors of gooey caramel, salted roasted peanuts, and a peanut butter-flavored core that pays homage to the beloved SKIPPY® brand. With a profile of 210 calories, 11 grams of protein, and 6 grams of fiber per roll, the product provides a guilt-free snacking option that satisfies cravings typically associated with candy bars, while boasting 0 grams of added sugar.

Key Nutritional Highlights:

Calories: 210

Protein: 11 grams

Fiber: 6 grams

Total Sugar: 2 grams

Added Sugar: 0 grams

3. Insight from Leadership

Pete Vas Dias, President of Genius Gourmet®, expressed enthusiasm about the partnership, noting that SKIPPY® Peanut Butter has been a cherished American brand for over 90 years. He emphasized the potential for growth this collaboration offers, stating, “Bringing the flavor of SKIPPY® Peanut Butter into our protein snacks with their name prominently displayed on the front of our products will add to our shelf appeal and dramatically improve our sales and distribution points.”

Kelsey Tynan, Senior Brand Manager for the SKIPPY® brand, echoed this sentiment, stating, “We are thrilled to introduce one of America’s most iconic peanut butter brands to the ever-growing protein snack category. SKIPPY® Inspired Protein Nut Rolls make the perfect snack, and we are excited to collaborate with the team at Genius Gourmet® on this tasty new venture.”

4. Future Developments on the Horizon

The partnership is not just limited to the current product launch. Genius Gourmet® has plans for additional products inspired by the SKIPPY® brand in 2025. This expansion aims to cater to a diverse audience, including athletes seeking pre- or post-workout fuel and families looking for nutritious snacks for home and on-the-go.

5. About Genius Gourmet®

Founded in 2019, Genius Gourmet® is a family-owned company that has quickly established itself as a disruptor in the protein bar and snack market. With a robust portfolio of products available in six of the top ten grocery retailers across the nation, the brand has garnered a loyal following among health enthusiasts and busy individuals seeking smart snacking options.

6. Hormel Foods Corporation: A Trusted Parent Brand

Hormel Foods Corporation, headquartered in Austin, Minnesota, is the parent company of the SKIPPY® brand and Genius Gourmet®. With annual revenues nearing $12 billion and a diverse range of over 30 trusted brands, Hormel Foods is a recognized leader in the global food industry. The company prides itself on its commitment to corporate responsibility and has received numerous accolades for its workplace culture and community service efforts.

As the protein snack market continues to grow, the collaboration between Genius Gourmet® and SKIPPY® positions both brands to capture a significant share of health-conscious consumers looking for tasty, nutritious snacks.

Consumers eager to try these new offerings can visit geniusgourmet.com for ordering and wholesale opportunities.

Original press release