Hasbro Inc. Partners with Amazon MGM Studios to Launch *Voltron* Movie Toys
1. A Strategic Collaboration
On February 4, 2026, Hasbro Inc., a prominent player in the games, intellectual property (IP), and toy sectors, announced an exciting new licensing collaboration with Amazon MGM Studios. This partnership will see Hasbro produce a range of action figures, toys, and roleplay items inspired by the highly anticipated live-action *Voltron* movie. This collaboration is set to bring Hasbro's extensive experience with legacy franchises to the fore, tapping into the rich narrative and fanbase that *Voltron* has cultivated over the years.
2. Tim Kilpin's Vision
Tim Kilpin, President of Toy, Licensing, and Entertainment at Hasbro, expressed enthusiasm over the partnership, stating, “*Voltron’s* long and rich history strategically aligns with our portfolio of iconic 80s brands.” He emphasized that this collaboration with Amazon MGM Studios would not only enhance the franchise's longevity but also create new avenues to engage both longtime fans and new audiences alike. This sentiment underscores Hasbro’s commitment to leveraging its legacy while innovating for future generations.
3. The Upcoming *Voltron* Film
The forthcoming *Voltron* movie is directed by Rawson Marshall Thurber, who also co-wrote the story alongside Ellen Shanman. The film boasts a talented cast, featuring notable actors such as Henry Cavill, Sterling K. Brown, Alba Baptista, and Rita Ora. The production team includes Todd Lieberman of Hidden Pictures, Rawson Marshall Thurber, and David Hoberman from Hobie Films, indicating a strong commitment to quality both in storytelling and character portrayal.
4. Hasbro's Legacy and Community Commitment
Hasbro has a storied history spanning over 164 years, driven by a mission to create joy and community through the magic of play. The company serves more than 500 million children, families, and fans worldwide, offering groundbreaking play experiences across various formats, including physical and digital games, toys, and licensed consumer products.
Hasbro's portfolio includes numerous beloved franchises such as *MAGIC: THE GATHERING*, *DUNGEONS & DRAGONS*, *MONOPOLY*, *NERF*, *TRANSFORMERS*, *PLAY-DOH*, and *PEPPA PIG*. This diverse array of brands positions Hasbro as a leader in the toy industry, adept at unlocking value from both new and legacy IP.
5. Recognition and Corporate Citizenship
For over a decade, Hasbro has been recognized for its commitment to corporate citizenship. The company has been named one of the 100 Best Corporate Citizens by 3BL Media, recognized as a 2025 JUST Capital Industry Leader, and listed among the 50 Most Community-Minded Companies in the U.S. by the Civic 50. Additionally, Hasbro was honored as a Brand that Matters by Fast Company. This recognition highlights Hasbro’s dedication to not only the toy industry but also to making a positive impact on society.
6. Conclusion
With the announcement of the collaboration with Amazon MGM Studios to produce *Voltron* movie toys, Hasbro Inc. is poised to capture the hearts of both nostalgic fans and new audiences. This partnership reflects Hasbro's strategic approach to leveraging its extensive IP portfolio while continuing to innovate in the toy and entertainment sectors. As the *Voltron* movie gears up for release, fans can look forward to an exciting array of merchandise that promises to deliver a slice of the beloved franchise's magic into their homes.