In a recent survey conducted by GoDaddy Inc., findings reveal that U.S. small businesses are displaying unexpected resilience despite the ongoing global economic uncertainties, which are characterized by trade negotiations, tariff escalations, and supply chain challenges. The survey, conducted in July 2025, involved approximately 1,400 small and microbusinesses, primarily those with fewer than nine employees, including many solo entrepreneurs.

1. Domestic Focus Shields Small Businesses

One of the most striking insights from the survey is that a significant portion of U.S. small businesses appears to be insulated from international supply chain disruptions. Specifically, 69% of respondents reported no exposure to international supply chains. Moreover, 45% of these businesses source over half of their materials locally, either from their city or state, indicating a strong reliance on domestic supply chains. This focus on local markets has allowed many entrepreneurs to maintain stability in the face of global trade disruptions.

2. Optimism Surges Among Entrepreneurs

Despite the economic challenges, the survey results indicate a notable level of optimism among small business owners:

72% of respondents expect their own revenues to increase or at least remain stable over the next six months.

45% believe that the broader U.S. economy will hold steady or improve during the same period.

Gourav Pani, Chief Business Officer at GoDaddy, remarked on this resilience, stating, "Small business owners recognize it's a challenging economic environment, but our research shows they're prepared and nimble. This resilience very much resembles what we witnessed during the pandemic, with small business owners again betting on themselves."

3. Growth Goals Reflect Realism

The survey also highlighted the growth aspirations of small business owners:

40% of owners prefer to remain solo, indicating a preference for manageable operations.

42% plan for moderate growth into small or mid-sized businesses, suggesting a practical approach to expansion.

Only 9% aim for high-level expansion, reflecting a conservative outlook amid uncertainty.

This cautious approach underscores a realistic understanding of the current economic landscape.

4. Small Businesses as Household Pillars

Small businesses not only contribute to the economy but also play a crucial role in household incomes:

65% of surveyed small business owners rely on their venture as their primary income source, with many being the primary breadwinners in their households and contributing over half of their household's total earnings.

40% of respondents earn more than $60,000 annually, with over 20% earning more than $120,000.

Notably, 65% reported that their revenues are steady or rising, a significant increase from 57% in April 2025.

The study reveals that local communities also benefit from small business growth, with a 1% increase in the number of small businesses correlating with a 6% rise in median household income. Each new small business is estimated to create around eight direct or indirect jobs, further bolstering local economies.

5. The Role of Technology in Small Business Resilience

The integration of technology, particularly advancements in AI and robust internet infrastructure, has been pivotal in empowering small business owners to thrive despite limited resources. Strong connectivity allows entrepreneurs to establish their digital presence effectively, while tools like GoDaddy Airo facilitate online growth by improving websites and streamlining operations.

By automating routine tasks and providing innovative ways to engage customers, AI is enabling small businesses to adapt quickly and build greater resilience in these challenging times.

6. Conclusion: The Future of Small Businesses

While economic uncertainty continues to cast a shadow over the global landscape, GoDaddy's latest research underscores a critical point: small business owners are not merely surviving; they are adapting and thriving. Relying on local markets, realistic growth strategies, and technological advancements, they are poised to navigate the complexities of the current economic environment on their own terms.

For more insights on the survey, visit GoDaddy's research page.

Original press release