On June 11, 2025, FOX Advertising unveiled significant upgrades to its converged media platform, further emphasizing the critical role of audience intelligence in today's advertising landscape. The enhancements come through strategic collaborations with industry leaders Experian and TransUnion, and an expanded relationship with LiveRamp, aimed at creating a more effective and seamless media buying experience for advertisers.

1. The Power of Audience Intelligence

FOX's converged media platform, powered by AdRise, is designed to unify inventory and audiences across various channels, including linear television, streaming services, and digital platforms. This latest enhancement underscores FOX's commitment to leveraging audience intelligence by integrating powerful offline and digital identity data, along with verticalized audience attributes such as demographics, lifestyle, hobbies, and purchase intent.

By incorporating data integrations with Experian and TransUnion, FOX will empower advertisers to reach their target audiences more effectively within the FOX ecosystem, which includes FOX Entertainment, FOX Sports, FOX News Media, and Tubi.

2. Introducing OneFOX

The centerpiece of this advancement is the introduction of OneFOX, a platform that combines FOX's first-party data with the capabilities offered by TransUnion, Experian, and LiveRamp. This integration allows advertisers to create custom audience segments and improve their targeting capabilities, ultimately enhancing the precision and performance of their campaigns.

Stephano Kim, Chief Strategy and Operations Officer of FOX Advertising, emphasized the importance of this enhancement: "By layering in FOX's first-party data backed by insights and audience attributes from Experian, TransUnion, and LiveRamp, we will deepen the platform's precision and performance, turning data and insights into intelligence that drives audience activation and creates opportunities for businesses and consumers alike."

3. Key Features of the Enhanced Platform

The enhancements to the converged media platform will offer a range of features designed to improve the advertising experience:

Matching Audiences at Scale: Advertisers will benefit from the ability to reach audiences at scale, ensuring that their campaigns have a broad impact.

Smarter Creative Decisioning: The platform will leverage contextual signals to enable more informed creative decisions, resulting in ads that resonate better with audiences.

Unified Reach and Frequency Controls: Advertisers will have the ability to activate their audiences across linear and streaming channels with consolidated reach and frequency controls, enhancing campaign effectiveness.

Expanded Access to Desired Audiences: Audience segments can now be created based on key attributes, providing advertisers with broader access to their target demographics.

4. Industry Perspectives

The collaboration with Experian was highlighted by Chris Feo, Chief Business Officer at Experian, who expressed enthusiasm for the integration, stating, "By integrating data from our identity graph and audience attributes, FOX can merge offline and digital signals into a single view, uncover high-value segments, and help advertisers reach them across every FOX screen—from primetime and FOX Sports to Tubi—while seeing results faster, all within one seamless workflow."

Julie Clark, Senior Vice President of Media and Entertainment at TransUnion, also commented on the expanded partnership, noting, "TransUnion has been a trusted partner of FOX and Tubi for years, and we're excited to deepen that relationship across the broader FOX ecosystem. This expanded partnership reinforces TransUnion's critical role in powering data-driven television and delivering the precision and scale that today's media landscape demands."

5. Conclusion

With these enhancements, FOX Advertising is positioning itself to provide advertisers with a cutting-edge platform that leverages sophisticated audience intelligence and data integration. The integration of insights from Experian, TransUnion, and LiveRamp into the OneFOX platform underscores FOX's commitment to delivering a seamless, efficient, and highly targeted media buying experience. As the advertising landscape continues to evolve, FOX's strategic advancements may redefine how brands connect with their audiences across diverse media channels.

Original press release