Fastenal Co. and RFK Racing Unveil New Partnership Focus on Body Guard Brand

In a bold move that reflects its commitment to safety and innovation, Fastenal Company (NASDAQ: FAST) has announced a significant evolution in its partnership with RFK Racing. On February 9, 2026, the company revealed that it will transition its branding from the traditional Fastenal blue to the striking black and orange of its Body Guard brand, aiming to enhance awareness and engagement with its line of safety products.

"This change is more than just a new look; it's a strategic move to align our marketing efforts with our commitment to providing top-quality safety products to our customers," stated Pete Watkins, Marketing Strategist at Fastenal. The transition not only modernizes the visual identity of the brand but also underscores the increasing importance of safety in industrial and construction sectors.

Fastenal’s Body Guard brand has undergone a branding evolution from "engineered for survival" to "engineered for safety," aligning with its mission to provide high-quality safety solutions. Brent Roeder, Vice President of Sales at Fastenal, emphasized that Body Guard products are distinct from typical private-label offerings. "We leverage decades of experience and deep technical knowledge to ensure that every product meets or exceeds market standards in quality and performance," he said.

The partnership with RFK Racing serves as a platform to reach a broader audience, highlighting the critical role of safety across various industries. The Body Guard paint scheme will prominently feature on RFK Racing cars, team competition gear, and race haulers, with Fastenal remaining an essential supplier and partner in RFK Racing’s supply chain.

RFK Racing, which is entering its 39th season in 2026, has a storied history marked by success and innovation. Chip Bowers, President of RFK Racing, expressed enthusiasm for continuing the long-standing partnership with Fastenal, noting that "Body Guard represents exceptional performance standards and dependable quality." The shared values of both organizations ensure a natural alignment, enhancing their collaboration on and off the track.

The Body Guard brand has made special appearances in the past, including its official debut at Talladega on April 27, 2025. Starting from the 2026 racing season, fans can look forward to seeing the Body Guard brand in action, further solidifying the partnership's impact on safety awareness.

Fastenal operates approximately 1,600 branch locations across 25 countries, offering a wide range of industrial and construction supplies, including fasteners and safety products. The company's unique approach combines local expertise, advanced technology, and comprehensive services to help customers optimize their supply chains. This "high-touch, high-tech" philosophy is encapsulated in their tagline, *Where Industry Meets Innovation™*.

Founded by Jack Roush in 1988, RFK Racing has established itself as one of the most successful teams in NASCAR history. Co-owned by NASCAR Champion Brad Keselowski and Fenway Sports Group owner John Henry, the team has achieved significant milestones, including three hundred wins and eight championships. RFK Racing is not only a leader in racing but also excels in marketing solutions, producing award-winning digital and experiential campaigns.

In summary, Fastenal’s new partnership focus on the Body Guard brand through RFK Racing signifies a strategic shift aimed at enhancing safety awareness in the industrial sector while reinforcing the long-standing relationship between the two organizations. As the 2026 racing season approaches, the collaboration is set to make a significant impact both on and off the track.