Expedia Group B2B Unveils AI Toolkit and New Travel Distribution Platform

Alfonso Paredes, President B2B and Chief Commercial Officer at Expedia Group, emphasized the importance of simplifying the travel experience for partners. “For decades, we’ve built the plumbing behind the scenes that makes travel work more connected, seamless, and trusted,” he stated. With the new offerings, Expedia Group aims to provide partners with a single connection that enables them to develop more comprehensive travel experiences while reducing complexity.

Currently, Expedia Group B2B serves 75,000 partners across various sectors and 200,000 travel advisors, processing an impressive 21 billion API calls daily, as per internal data from 2025.

At the forefront of this rollout is the Intelligent Experience Platform, which consists of composable AI components designed to assist partners in launching branded travel experiences seamlessly. The AI toolkit, set to debut with select partners in the coming months, aims to simplify the integration of Expedia Group's capabilities into AI-driven experiences, enhancing agent workflows and API interactions. This strategic move is aligned with the evolving expectations of travelers for AI-assisted trip planning.

In a bid to enhance the end-to-end travel experience, Expedia Group B2B is broadening its offerings in car rentals, ground transport, and Insurtech solutions. As part of this expansion, the company has announced an agreement to acquire CarTrawler, a leading B2B platform based in Ireland. This acquisition follows Expedia’s recent purchase of Tiqets, an Amsterdam-based activities and experiences platform. Together, these acquisitions represent Expedia Group’s growth strategy to extend its Rapid API capabilities beyond lodging to encompass car rentals, flights, activities, and trip protection.

The integration of CarTrawler’s robust capabilities with Expedia Group’s vast technology and partner network is expected to unlock new growth avenues and provide unparalleled choice and value for travelers. The deal is anticipated to close in the second half of 2026, pending customary closing conditions.

Expedia Group also unveiled enhancements to its marketing and media network aimed at helping partners connect with a broader audience of travelers. Two notable features introduced for Rapid API partners include:

Moreover, advancements in Expedia Group Advertising’s Travel Media Network include an AI-powered advertising portal with strategies like Max Room Nights bidding and enriched ad formats across multiple touchpoints, as well as broader reach through demand-side platforms (DSPs) and exclusive media partnerships.

Expedia Group has emphasized the importance of governance and infrastructure behind its B2B platform. The company has established a Responsible AI Council to review high-risk AI deployments before they are scaled. Additionally, servicing remains a core strategic focus, with continued investment in personnel and processes. Currently, Expedia Group B2B handles over 7 million servicing calls annually and offers 24/7 native voice support in 25 languages.

“Partners want growth, but they also want to know their brand and their customers are in safe hands,” Paredes remarked. The company’s commitment to building a broader platform for partners has been realized, enabling them to sell more, serve better, and capture more of the trip through a robust infrastructure.

With these groundbreaking initiatives, Expedia Group B2B is positioning itself at the forefront of travel technology, blending AI capabilities with a commitment to enhancing the partner and traveler experience. As the travel landscape continues to evolve, these advancements are likely to play a crucial role in shaping the future of travel distribution.