Disney Unveils Enchanting Celebrations for World Princess Week

On August 25, 2025, The Walt Disney Company launched its highly anticipated World Princess Week, a celebration dedicated to the legacy of Disney princesses and their impact on audiences across generations. The festivities commenced with an all-new musical brand spot, a live concert, innovative product launches, and various engaging content aimed at both young fans and those young at heart. This year's celebration is particularly special as it coincides with Disney's multi-year "Create Your World" campaign, which encourages children to explore their imaginations, try new experiences, and cultivate their self-confidence.

Mallory Wang, Vice President of Brand Marketing at Disney, expressed the company's enduring commitment to storytelling, stating, "Disney princesses remain an enduring part of our storytelling—inspiring kids and fans of all ages to go beyond dreaming big, to doing big things."

To initiate World Princess Week, Disney released a captivating new musical brand spot titled *All Princesses Make Magic*. Featuring music from the seven-time Grammy Award winner Jacob Collier, the spot focuses on two young sisters who draw inspiration from Disney princesses to craft a surprise birthday party for their mother. With whimsical decorations and royal costumes, the spot exemplifies how Disney magic can transform everyday life into extraordinary adventures.

On August 29, fans will have the opportunity to experience a unique concert, *Disney Princess Concert: Celebrating 70 Years of Disneyland*, streamed on YouTube and later available on Disney+. The performance will showcase beloved Disney princess voices, including Auli'i Cravalho (Moana), Jodi Benson (Ariel), Paige O'Hara (Belle), and Anika Noni Rose (Tiana). Hosted by Ginnifer Goodwin and Susan Egan, the concert promises to be a magical experience, filmed in front of the iconic Sleeping Beauty Castle, celebrating both World Princess Week and the 70th anniversary of Disneyland Resort.

Adding another layer of enchantment, Disney is providing fans with exclusive content designed to deepen their connection with Disney princesses. An upcoming YouTube video titled *Exclusive Journey on The Little Mermaid - Ariel's Undersea Adventure with Jodi Benson & Lauren Paley* will feature an interview with Disney Legend Jodi Benson during a ride through *The Little Mermaid* attraction at Disneyland Resort, available on August 27.

Disney Consumer Products is also celebrating the second year of the "Create Your World" campaign with an array of new merchandise. Exciting products launched today include Jakks Pacific Majestic Dresses, Disney princess bracelets from Little Words Project, and Pandora's new Disney Princess rings. Additionally, the Disney Store has unveiled a fresh lineup of merchandise, including the Disney Princess and Sidekicks Squishmallows Box Set and the Once Upon a Story Doll Advent Calendar.

In a bid to further engage its audience, Disney+ is rolling out new programming and perks, including the exclusive streaming of *LEGO Disney Princess: Villains Unite* and a dedicated "Disney Princess" Stream. Eligible subscribers can also participate in limited-time sweepstakes for unique prizes, such as vinyl record bundles and toy collections.

Disney is also committed to educational content, launching a NatGeoKids YouTube video that explores the real-life inspirations behind beloved Disney princess sidekicks. This engaging content allows families to learn while enjoying the stories that have captured hearts around the world.

Music remains a central theme during this celebration, highlighted by the pre-order availability of a special collector’s vinyl edition celebrating the 15th anniversary of *Tangled*. Fans can also look forward to the *Disney's Moana Live-To-Film Concert* North American Tour, set to begin on October 3, 2025.

In the spirit of giving back, Disney has granted over 100 princess wishes to children around the world in celebration of World Princess Week. These heartwarming experiences range from exclusive concert invitations to magical days in Disneyland, showcasing Disney's commitment to making dreams come true for young fans facing challenges.

As Disney embarks on this year's World Princess Week, the company continues to blend imagination, inspiration, and joy through its characters and stories. Both fans and newcomers alike can join the celebration by engaging with the various initiatives and sharing their own magical moments through social media. Disney's commitment to storytelling and community shines brightly, proving that the magic of Disney princesses remains timeless and universal.