On October 21, 2025, Dillard's Inc. (NYSE: DDS) announced an exciting initiative as part of its 31st annual holiday fundraiser benefiting Ronald McDonald House Charities® (RMHC®). This year, the company is offering a special Southern Living Christmas Cookbook, filled with over 100 innovative recipes and festive decorating ideas, aimed at supporting families in need across the United States during the holiday season.

Since 1994, Dillard’s has been a steadfast supporter of RMHC, raising more than $16.1 million to date. The funds generated from the sale of the Southern Living Christmas Cookbook will directly benefit select RMHC Chapters in Dillard's markets nationwide, demonstrating the company's long-standing commitment to community welfare.

2. A Culinary Delight for the Holidays

The Southern Living Christmas Cookbook, now available for purchase at all Dillard's stores and online at dillards.com for just $15, is designed to inspire creativity in holiday cooking and decorating. With contributions from Southern Living stylists, the cookbook features over 125 full-color photographs, making it a visual feast for anyone looking to elevate their holiday gatherings.

Denise Mahaffy, Senior Vice President of Dillard’s, expressed her enthusiasm for the initiative, stating, “Our continued relationship with RMHC gives all of us at Dillard’s an enormous sense of pride. We look forward to another successful fundraiser this year and are honored to support RMHC programs in our communities.”

3. The Mission of Ronald McDonald House Charities

Ronald McDonald House Charities serves families with children who are ill or injured, providing accommodations near hospitals and essential resources. Kristin Hylek, Acting Global Chief Marketing and Communications Officer at RMHC, highlighted the importance of Dillard's support, saying, “We’re incredibly grateful for Dillard’s continuous support of our mission through the sale of their Southern Living Christmas Cookbook.”

With over 255 Chapters operating in 61 countries, RMHC is dedicated to removing barriers and strengthening families during challenging times. The partnership with Dillard’s amplifies the reach and impact of RMHC’s vital services, ensuring families have access to essential resources for their children's health.

4. About Dillard’s

Founded in 1938 by William T. Dillard in Nashville, Arkansas, Dillard’s has grown from a single store to rank among the nation’s largest fashion retailers. With 272 Dillard’s locations, including 28 clearance centers across 30 states, the company is dedicated to delivering style, quality, and value through premium fashion apparel, beauty, and home collections. Dillard's commitment to exceptional customer service further enhances its reputation as a leading retailer in the industry.

Dillard's initiative through the Southern Living Christmas Cookbook not only champions culinary creativity but also reinforces the company's dedication to philanthropy and community support. As the holiday season approaches, this fundraiser exemplifies how businesses can make a positive impact in the lives of families in need.

Original press release