On August 5, 2025, Cisco Systems Inc. announced it will host the highly anticipated Splunk annual user conference, .conf25, from September 8–11, 2025, at the Thomas Michael Menino Convention and Exhibition Center in Boston. The event promises to showcase how the integration of Splunk's capabilities empowers organizations to unlock actionable insights from machine data in today's complex digital landscape, underscoring Cisco's commitment to digital resilience in the age of agentic AI.

2. Highlights of the Conference

Keynote Addresses

The conference will feature prominent speakers, including Jeetu Patel, President and Chief Product Officer at Cisco, alongside Kamal Hathi, SVP and GM of Splunk, a Cisco company. The Innovation Keynote, scheduled for September 8 from 6:00 to 7:00 p.m. EDT, will focus on the AI-centered product vision of Splunk and Cisco, discussing the latest technology trends that are shaping the future of security and observability.

The Product Keynote on September 9 from 8:30 to 10:00 a.m. EDT will present the latest advancements in AI, security, and observability, featuring customer testimonials on how they have enhanced their digital resilience with Splunk solutions.

Customer Engagement and Success Stories

The event will engage high-profile customers including Deloitte, Pizza Hut, T-Mobile, and Regeneron Pharmaceuticals. Splunk leaders will take center stage to announce new product innovations in security and observability while celebrating the achievements of customers and partners.

Kamal Hathi expressed: "At .conf25, Splunk will demonstrate the value of machine data to empower organizations to maximize the trust and power of AI in a fast-evolving digital economy." He emphasized that Splunk, as a leader in cybersecurity and observability, enables customers to derive more value from their investments by building innovative AI-powered solutions.

3. Empowering Partners and Customers

Cisco executives will also share updates on partner integrations, demonstrating a commitment to empowering the partner ecosystem. The insights offered will provide partners with a roadmap to uncover new revenue opportunities and scale their businesses.

Awards and Recognition

A highlight of the conference will be the Splunkie Awards and Splunk Partner Awards, recognizing outstanding customers and partners who have delivered exceptional results through innovative solutions leveraging Splunk's product offerings. The winners will be unveiled during the opening keynote, adding an exciting competitive edge to the event.

4. Engaging Activations and Networking Opportunities

With an expected attendance of over 6,000 and participation from more than 40 sponsors, .conf25 is set to be an engaging and immersive experience. Highlights include:

Breakout Sessions: Attendees can immerse themselves in various sessions to learn how organizations are leveraging Splunk to enhance detection and response times, boost productivity, and streamline operations.

Networking Opportunities: The Pavilion will serve as a hub for networking, allowing attendees to connect with industry peers, subject matter experts, and Splunk partners.

Special Performances: The legendary band Weezer is set to perform, adding a festive atmosphere to the conference.

Additionally, the conference will celebrate the 10-year anniversary of Splunk's "Boss of the SOC" (BOTS) initiative, challenging participants to troubleshoot and thwart cyberattacks in real-time.

5. Conclusion: Join Us at .conf25

Cisco's hosting of .conf25 signals a pivotal moment in the intersection of AI, cybersecurity, and observability. This conference promises to empower organizations to navigate the complexities of the digital age with greater resilience. For more information and to register, interested participants can visit the Splunk .conf25 website.

As Cisco continues to innovate and lead in the technology sector, its commitment to creating a more connected and inclusive future remains steadfast, evidenced by its strategic initiatives and partnerships.

Original press release