On July 29, 2026, WP Engine, a leading global web enablement company, announced a strategic partnership with Commerce, the parent company of BigCommerce. This collaboration aims to help high-growth mid-market brands scale their eCommerce capabilities without sacrificing the investments they have made in their WordPress content and digital experiences. The initiative, dubbed WP Engine Commerce Connect for BigCommerce, is poised to revolutionize the way online retailers approach growth in today's increasingly complex digital landscape.

2. Addressing the Challenges of Scaling eCommerce

As eCommerce businesses expand, they often face escalating demands on their storefronts, including larger product catalogs, increased traffic, and more sophisticated commerce requirements. The WP Engine Commerce Connect for BigCommerce provides a pathway for these brands to modernize their commerce capabilities while maintaining the WordPress content, SEO, design, and digital experiences they have already developed.

Heather Brunner, Chairwoman and CEO at WP Engine, emphasized the importance of this partnership: "Growing eCommerce brands shouldn't have to choose between the WordPress experience they've invested in and the commerce capabilities they need to scale." The new integration allows businesses to adapt and evolve as they grow, ensuring they are well-equipped for future challenges.

3. Key Features of WP Engine Commerce Connect

The WP Engine Commerce Connect for BigCommerce offers several advantages for high-growth mid-market brands, including:

Preservation of Brand Experience and Design Investment: Existing WordPress themes, custom designs, and front-end experiences are fully retained, ensuring that brands do not lose any of their previous creative or user experience investments during the transition.

Maintaining Always-On Commerce Experiences: The platform ensures that sites remain operational during upgrades, facilitating uninterrupted customer engagement and revenue generation.

Protection of SEO Equity and Web Traffic: URL structures and site architecture are preserved, which helps brands avoid traffic loss and maintain search visibility throughout platform upgrades or transformations.

Seamless Migration of WordPress Content: Businesses can enhance their eCommerce and content infrastructure without the need for rebuilding their sites or interrupting operations.

Reduced Implementation Risk: Agencies can implement modern commerce capabilities without complex rebuilds, minimizing migration risk and accelerating delivery timelines.

4. The Future of Content-Driven Commerce

Travis Hess, CEO of Commerce, spoke on the growing complexity of eCommerce, stating, "Commerce is becoming more complex as brands compete across more channels, more customer touchpoints, and now AI-powered buying experiences." The partnership with WP Engine offers brands and agencies a flexible foundation that integrates content and commerce, enabling the creation of richer customer experiences and improved discoverability.

5. Request a Demo

Businesses interested in exploring how WP Engine Commerce Connect for BigCommerce can facilitate their growth and optimize their eCommerce strategies are encouraged to request a demo. This new partnership promises to bridge the gap between content and commerce, setting the stage for a more connected and efficient online retail ecosystem.

6. About WP Engine

WP Engine empowers businesses of all sizes to manage and optimize their WordPress websites and applications confidently. Serving over 5 million sites, WP Engine provides enterprise-grade solutions, hosting platforms, and developer-centric tools. Notable clients include industry leaders such as Pandora and HubSpot.

7. About Commerce

Commerce is committed to empowering businesses through its open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems necessary for growth, enabling businesses to adapt swiftly in a rapidly changing market. Trusted by brands like Cole Haan and Harvey Nichols, Commerce delivers the storefront control and AI-ready tools needed to thrive in today's digital landscape.

This strategic partnership between WP Engine and Commerce marks a significant milestone in the evolution of eCommerce, paving the way for brands to scale efficiently and effectively in an ever-evolving market.

Original press release