On November 19, 2025, Casey’s General Stores, the third-largest convenience store chain and fifth-largest pizza retailer in the United States, announced a strategic collaboration with PepsiCo as part of the latter's Food Deserves Pepsi™ campaign. This partnership aims to highlight the perfect pairing of Casey’s handmade pizza with an ice-cold Pepsi, a combination that promises to delight customers across the nation.

2. A Bold New Advertising Initiative

The partnership features a creative advertising campaign that showcases an unexpected narrative: a determined “Pepsi Chaser” on a mission to ensure that every Casey’s slice is enjoyed with the bold and refreshing taste of Pepsi. The campaign has produced both a 30-second commercial and a 15-second cutdown, which are set to roll out nationally across various digital and social media platforms.

According to Tom Brennan, Casey’s Chief Merchandising Officer, the collaboration reflects the shared commitment of both brands to quality and great taste. “Quality is baked into everything we do at Casey’s, and you can taste that in every slice,” Brennan stated. He emphasized that the partnership with Pepsi is a natural fit, celebrating how Casey’s pizza tastes even better when paired with an ice-cold Pepsi.

3. Casey’s as the First Convenience Retailer in the Campaign

This initiative marks a significant milestone as Casey’s becomes the first convenience retailer to join the Food Deserves Pepsi™ campaign. The collaboration will leverage fresh creative content, new digital marketing strategies, and limited-time offers, making it easier than ever for consumers to enjoy both Casey’s pizza and Pepsi together. The campaign will also be featured on on-premise fuel pump screens, further enhancing visibility and engagement among customers.

4. The Food Deserves Pepsi™ Campaign

The Food Deserves Pepsi™ platform debuted in 2024 and has made waves with impactful campaigns such as BBQ Crashers, Tailgate Crashers, and Undercover Cups. These initiatives aim to remind consumers that a meal without Pepsi is essentially leaving taste on the table. The campaign celebrates how Pepsi’s bold flavor complements a variety of America’s favorite foods, from burgers and tacos to ribs and pizza, reinforcing the idea that Pepsi is an essential beverage choice.

5. About Casey’s General Stores

Founded over 50 years ago, Casey’s has grown to operate approximately 2,900 convenience stores across the United States. As a Fortune 500 company (Nasdaq: CASY), Casey’s is committed to providing freshly prepared foods, quality fuel, and friendly service. The company is well-known for its diverse offerings, including pizza, donuts, bakery items, as well as a wide selection of beverages and snacks. Customers can conveniently order online or through the Casey’s mobile app.

6. About PepsiCo

PepsiCo is a global leader in the food and beverage industry, with products enjoyed more than one billion times a day in over 200 countries and territories. In 2024, PepsiCo reported nearly $92 billion in net revenue, fueled by a diverse portfolio of iconic brands including Lay's, Doritos, Gatorade, and of course, Pepsi-Cola. The company is guided by its vision to be the global leader in drinks and convenient foods, with a strong commitment to sustainability through its pep+ (PepsiCo Positive) initiative.

7. Conclusion

The collaboration between Casey’s General Stores and Pepsi is a celebration of two beloved American brands and their commitment to quality and taste. With a creative advertising campaign and a focus on enhancing customer experience, this partnership is poised to resonate with consumers and strengthen the appeal of both Casey’s handmade pizza and the refreshing taste of Pepsi. As the campaign unfolds, it promises to bring the joy of this ultimate duo to homes and gatherings across the country.

Original press release