On July 20, 2026, CarGurus, the leading automotive shopping site in the United States, announced a significant upgrade to its platform aimed at enhancing price transparency for consumers. This move comes as part of the company's ongoing commitment to building trust between buyers and dealerships by providing clearer upfront pricing amid rising consumer expectations for transparency in the automotive market.

2. Enhanced Site Features for Shoppers

The newly introduced features will empower shoppers with a comprehensive understanding of a vehicle's total cost prior to visiting a dealership. CarGurus has revamped its Deal Ratings system for used car listings, which will now only apply to listings where dealers disclose mandatory fees, excluding tax, title, and registration. If a listing does not provide fee information, it will be marked with a “No Rating” designation and will be positioned lower in search results.

New Badges and Filters

In addition to the updated Deal Ratings, CarGurus has introduced new badges and filters for its listings. Shoppers will now see "Price includes fees" badges on listings that have disclosed all relevant fees, which will help them navigate the purchasing process with increased confidence. Furthermore, listings that lack fee details will be flagged to indicate that additional fees may apply, ensuring that consumers are not blindsided by hidden costs.

3. Leadership's Vision for Transparency

Jason Trevisan, CEO of CarGurus, expressed the company's commitment to fostering a trustworthy car shopping experience. “These updates reinforce the work CarGurus has led for decades to provide the most trustworthy car shopping experience that benefits consumers and dealers,” he stated. Trevisan believes that these enhancements address a significant pain point in the car buying process—discrepancies between online pricing and in-dealership experiences. By providing clearer pricing information, shoppers can make more informed decisions, and dealers can attract buyers who are better prepared to finalize a purchase.

4. The Bigger Picture

CarGurus’ enhancements are not just about improving user experience; they represent a shift in the automotive industry toward greater transparency. As the most visited automotive site in the U.S., CarGurus is setting a new benchmark for the industry, encouraging dealers to adopt similar practices that foster trust and clarity in pricing.

Consumers can explore these new features today by visiting CarGurus.com, where they can access the latest tools designed to facilitate a smoother car shopping journey.

5. About CarGurus

Founded in 2006, CarGurus (Nasdaq: CARG) has established itself as a dominant force in the automotive marketplace, offering consumers and dealers a reliable platform for buying and selling vehicles. With the largest selection of inventory and the most extensive network of dealers in the U.S., CarGurus aims to empower shoppers with data-driven insights and personalized solutions throughout their car buying journey. The company also operates marketplaces in the U.S., U.K., and Canada and is affiliated with brands such as PistonHeads and Autolist.

As the automotive industry evolves, CarGurus continues to innovate, ensuring that consumers are equipped with the knowledge they need to make confident purchasing decisions while also supporting dealers in optimizing their sales processes.

Original press release