On August 12, 2025, Burlington Stores, Inc., a leading name in the off-price retail sector, announced an exciting transformation of its in-store shopping experience. This initiative reflects the company's commitment to enhancing customer satisfaction while adapting to evolving shopping habits across its extensive network of stores.

1. A Fresh Approach to Retail

As part of the rollout of its refreshed store layout, Burlington aims to provide a more engaging and convenient shopping environment. The redesigned stores feature thoughtfully organized aisles, an open layout that streamlines the shopping process, and bold signage that not only highlights the latest trends but also inspires customers with creative ideas.

Burlington's CEO, Michael O'Sullivan, stated, "At Burlington, shoppers already know that they can find the very best values on branded apparel, footwear, beauty, accessories, and home fashions, but now, our newly reimagined store layout makes their shopping experience easier, more exciting, and more enjoyable." The positive feedback from customers underscores the effectiveness of these changes, as many express their appreciation for the easier navigation and exciting shopping atmosphere.

2. Ongoing Evolution

The refreshed store layout is part of Burlington's long-term strategy to remain relevant in a rapidly changing retail landscape. Currently, approximately half of Burlington's store locations have been converted to the new design, with plans to transition the majority of remaining stores by the end of 2026. All future store openings will showcase this updated branding and a more efficient layout, ensuring that customers continue to enjoy the same great value and diverse product assortment in a streamlined shopping space.

3. Celebratory Events Across Major Markets

To celebrate this significant transformation, Burlington will host a series of special events across 21 major markets from August 15 to 17. The celebratory activities will include sweepstakes, giveaways, and opportunities for customers to win exciting prizes. Participants can register in-store for a chance to win a $10,000 grand prize or a $250 gift card. Additionally, the first 100 customers each day at participating locations will receive a $5 bonus card, further incentivizing shoppers to engage with the new store experience.

Customers in the following markets are encouraged to visit their local Burlington store to partake in these festive events:

Atlanta, GA

Baltimore, MD

Boston, MA

Buffalo, NY

Chicago, IL

Cincinnati, OH

Cleveland, OH

Columbus, OH

Dallas-Ft. Worth, TX

Detroit, MI

El Paso, TX

Harlingen, TX

Houston, TX

Las Vegas, NV

Los Angeles, CA

Minneapolis-St. Paul, MN

New York, NY

Phoenix, AZ

San Diego, CA

Tampa-St. Petersburg, FL

Washington, DC

4. About Burlington Stores, Inc.

Headquartered in New Jersey, Burlington Stores is a nationally recognized off-price retailer. In Fiscal 2024, the company reported net sales of $10.6 billion, positioning it as a Fortune 500 entity. As of the end of the first quarter of Fiscal 2025, Burlington operated 1,115 stores across 46 states, Washington D.C., and Puerto Rico. The retailer specializes in offering an extensive selection of high-quality branded merchandise at prices up to 60% lower than traditional retailers, including categories such as women's apparel, menswear, youth apparel, beauty, footwear, accessories, and home goods.

Burlington's commitment to redefining the shopping experience, combined with its focus on value, positions the company favorably as it navigates the future of retail. For more information about the company and its offerings, customers can visit www.burlington.com.

Original press release