Bath & Body Works Strengthens Leadership Team with Key Appointments

The appointments come at a pivotal moment for Bath & Body Works as it seeks to navigate the evolving retail landscape. CEO Daniel Heaf expressed enthusiasm about the new leadership team, emphasizing their collective vision and experience to drive growth effectively.

“As we enter a new era for Bath & Body Works, we’re building a next-generation leadership team with the vision and experience needed to drive growth across the marketplace,” Heaf stated. He highlighted Bernstein's extensive background in multi-channel retail and Charleston's expertise in aligning human resources strategy with business transformation as vital to the company's future success.

Maly Bernstein brings a wealth of experience to her new position as Chief Commercial Officer. Previously serving as the Chief Executive Officer at Bluemercury, she led significant transformations that enhanced customer experiences and boosted sales across multiple channels. Bernstein has also held pivotal roles at CVS Health, where she spearheaded e-commerce initiatives and omnichannel growth during the COVID-19 pandemic, and managed the Beauty & Personal Care division.

In her new role, Bernstein expressed her excitement about the opportunity: “Bath & Body Works is an iconic brand with an extraordinary connection to its customers. I’m excited to create compelling retail experiences for our consumers across the marketplace and in all the ways they shop, while also delivering strong performance for the company.”

Samantha Charleston joins Bath & Body Works as Chief Human Resources Officer with over 20 years of leadership experience in human resources across various sectors. Her most recent role was at Americold, where she successfully transformed a global workforce of 15,000 employees, driving business growth through technological advancements and organizational simplification. Prior to that, she held senior HR positions at Newell Brands during a transformative growth phase.

Charleston shared her enthusiasm for the new role, stating, “I’m thrilled to join Bath & Body Works at this important moment. People are at the heart of every company’s success, and I look forward to working with Daniel and the team to strengthen Bath & Body Works’ culture and talent to support the growth of the organization.”

Both Bernstein and Charleston will be part of the Executive Leadership Team and will report directly to CEO Daniel Heaf. Their appointments signify Bath & Body Works' commitment to enhancing customer experiences through effective commercial strategies and fostering a strong organizational culture to attract and retain talent.

Bath & Body Works is known for its signature fragrances and personal care products, boasting a diverse range of offerings including fine fragrance mists, lotions, candles, and home fragrance diffusers. With a robust supply chain primarily based in the U.S., the company prides itself on delivering quality products at affordable prices. Bath & Body Works operates 1,904 company-owned stores in the U.S. and Canada, along with 537 international franchises and a thriving online presence.

As Bath & Body Works embarks on this new chapter, the strategic leadership appointments of Bernstein and Charleston are poised to play a crucial role in shaping the company’s future and enhancing its connection with consumers.