Bank of America Revives "Golf with Us" Program, Aiming to Enroll 150,000 Kids in 2026
1. Commitment to Accessibility in Golf
On April 8, 2026, Bank of America announced the much-anticipated return of its "Golf with Us" program, designed to provide affordable golf access to children across the United States. Following a successful inaugural year that engaged nearly 100,000 young participants, the bank aims to enroll 150,000 kids, ages 6 to 18, for the 2026 season. Through a partnership with Youth on Course, children can enjoy tee times for $5 or less at thousands of golf courses nationwide with a free one-year membership.
2. Last Year's Success and Future Goals
In its first year, Golf with Us attracted youth golfers from every state, Washington D.C., and Puerto Rico, with participants collectively logging over 100,000 rounds of golf. Notably, more than 22,000 of these participants were young girls, many of whom were first-time golfers. Brian Moynihan, Chair and CEO of Bank of America, expressed pride in the program's success, highlighting its role in imparting vital life skills to kids. "Our belief in the power of sport to bring people together and broaden opportunity is reinforced by our partnerships that help us build stronger client connections, support local economies, and inspire future generations," he stated.
3. Launching at the Masters Tournament
The program's re-launch coincides with the prestigious 2026 Masters Tournament, a fitting backdrop as Bank of America serves as a Champion Partner. The bank's latest marketing campaign creatively reinterprets iconic moments from the Masters, featuring young Golf with Us members in scenes reminiscent of legendary players such as Jack Nicklaus and Rory McIlroy. McIlroy, who won his first Masters in 2025, has personally endorsed the program and is set to donate $500,000 to Youth on Course to fund 70,000 rounds for members.
4. New Features for 2026
The 2026 edition of Golf with Us promises exciting new features, including:
- Indoor Play Access: Participants can enjoy $5 golf simulator rentals and a free lesson from a PGA Pro at Golf Galaxy and DICK's House of Sport locations.
- Mentor-led Experiences: New partnerships with organizations like Watson Links will offer unique mentoring opportunities for young golfers.
- Registered Handicap Index: Participants can register for a handicap index through the USGA's Golf Handicap Information Network (GHIN).
- Complimentary GolfPass Access: Members will gain access to GolfPass, enhancing their golfing experience.
- Learning Opportunities: Continued development through the PGA of America REACH Foundation will provide educational resources and training.
5. Clinics and Community Engagement
Throughout the spring and summer, Bank of America will host numerous free clinics across the country, led by golf legends and celebrities. These clinics aim to teach fundamental skills and offer life lessons to children, fostering a sense of belonging in the sport. In 2025, over 1,500 kids benefited from these clinics alongside notable figures like Annika Sorenstam and Terrell Davis.
Adam Heieck, CEO of Youth on Course, praised the partnership with Bank of America as "a gamechanger," emphasizing how it has accelerated the nonprofit's mission to provide affordable golfing opportunities to youth across the nation.
6. Enrollment Details
The Golf with Us program is free for the first 150,000 new participants who enroll before June 15, 2026. Returning participants can renew their memberships at a 20% discount. Families interested in signing up can do so via the Bank of America website.
7. Conclusion
Bank of America’s commitment to making golf accessible for children is not just about the game; it’s about cultivating life skills, promoting health, and building community. With the return of Golf with Us, the bank continues to solidify its role in expanding opportunities for the next generation of golfers, ensuring that the sport remains inclusive and supportive for all.