American Express Elevates Las Vegas Experience for Formula 1 Grand Prix
American Express Co. has unveiled a series of exciting new offerings designed to enhance the experience for Card Members during the 2025 Formula 1 Heineken Las Vegas Grand Prix. This move not only strengthens its position as an Official Partner of Formula 1® and the Las Vegas Grand Prix but also showcases its commitment to providing exclusive access and premium services to its members.
1. A New Era of Exclusive Experiences
As part of its ongoing efforts to deliver unparalleled value to its Card Members, American Express is rolling out a range of immersive experiences in Las Vegas, particularly during the high-octane racing weekend. With access to exclusive restaurants, luxury hotels, and bespoke entertainment options, American Express is set to transform the Las Vegas experience for its members.
Formula 1 Heineken Las Vegas Grand Prix Highlights
The upcoming Grand Prix weekend promises an array of exclusive benefits for American Express Card Members:
- American Express Fan Experience: This two-story activation in the fan zone offers interactive activities, such as custom F1 livery design and personalized driver introduction videos. While open to all fans, capacity will be limited.
- Trackside Lounge Access: Platinum Card Members can enjoy an unobstructed view of Turn 1 from the American Express Trackside Lounge. This exclusive hospitality space is available for one session each day, and attendees will be able to sip on the signature cocktail, the P1 Spritz.
- Complimentary Race Radios: Card Members will receive complimentary Race Radios throughout the circuit, with fast-track pickup available for Platinum Card Members at select locations.
- High Roller Observation Wheel: Complimentary daily rides during race weekend will be provided for Card Members and up to three guests, alongside exclusive CHANDON wine tastings for Platinum Card Members.
- Premium Events Collection™: A three-day experience offering Platinum and Centurion Members access to the Amex Paddock Club Suite, Paddock Tours, Pit Lane Walks, and opportunities to meet racing experts.
- Exclusive Merchandise: Card Members can shop for limited-edition Malbon merchandise at the F1 HUB located at The Venetian Resort.
2. Expanding Access Beyond the Racetrack
American Express is enhancing the Las Vegas experience beyond just the Grand Prix weekend. Notable offerings include:
- 1850 by American Express®: A new pop-up experience at ARIA Resort & Casino will be available for Consumer and Business Platinum Card Members from November 13 to December 17. This destination will provide curated hospitality during major Las Vegas events.
- Dining Reservations through Resy: Eligible Card Members can secure exclusive reservations at some of Las Vegas's hottest new restaurants, including COTE Vegas at The Venetian and others like Carbone and Gymkhana later in the year.
3. Enhancing Travel Experiences
American Express is redefining the travel experience for Card Members visiting Las Vegas, with several premium benefits:
- Centurion Lounges: Eligible Card Members can access American Express Centurion Lounges at Los Angeles International Airport and Harry Reid International Airport, featuring limited-edition F1 giveaways and race-inspired snacks during specific dates in November.
- Fine Hotels + Resorts and The Hotel Collection: American Express has expanded its signature hotel programs to include 20 premium properties in Las Vegas, offering benefits such as a $100 property credit, room upgrades, and a complimentary breakfast for two for eligible bookings.
4. A Commitment to Unforgettable Experiences
Bess Spaeth, Executive Vice President of Global Brand Management and Experiences at American Express, emphasized the company's dedication to enhancing the Las Vegas experience for Card Members: “Las Vegas is the entertainment capital of the world, and we want our Card Members to have the best of it — from snagging that hard-to-get reservation with Resy to relaxing at a Fine Hotels + Resorts property or catching the thrill of Formula 1.”
As American Express continues to innovate and expand its offerings, Card Members can look forward to an unforgettable Las Vegas experience that melds luxury, entertainment, and exclusive access, reinforcing the brand's commitment to providing unparalleled membership value.