On May 6, 2025, Asana, Inc. (NYSE: ASAN) announced the launch of its Smart Workflow Gallery, a groundbreaking suite of prebuilt, AI-powered workflows designed to bolster the integration of artificial intelligence (AI) into everyday organizational tasks. This initiative aims to enhance employee productivity by facilitating effective coordination between humans and AI, thus streamlining processes across various departments including Marketing, IT, and Operations.

2. The Need for Enhanced AI Coordination

Asana identified a significant gap in AI adoption within organizations, revealing through research from its Work Innovation Lab that over two-thirds of companies struggle to extend AI usage beyond a handful of tasks. Additionally, knowledge workers waste more than half of their time on low-value activities. In stark contrast, organizations that successfully incorporate AI into their workflows report a 43% increase in revenues and a 40% boost in employee productivity.

"AI has tremendous potential to skyrocket employee productivity, but most enterprises are struggling to move beyond isolated, task-level implementations," said Dustin Moskovitz, CEO and Co-Founder of Asana. The Smart Workflow Gallery is designed to address these challenges by providing a structured approach for effective human-AI collaboration.

3. Features of the Smart Workflow Gallery

The Smart Workflow Gallery serves as a strategic complement to Asana's AI Studio, a no-code platform that allows teams to create and deploy custom AI workflows. With the new gallery, organizations can choose to either build workflows from scratch or adopt prebuilt options, enabling immediate utilization of AI capabilities.

One notable example highlighted is a creative team that can implement a workflow in minutes to manage work requests, evaluate project briefs, flag potential blockers, and prioritize tasks—all while retaining oversight and control over the AI processes.

Proprietary Work Graph Data Model

A significant differentiator of the Smart Workflows is Asana's proprietary Work Graph data model, which meticulously tracks the complete history of work within an organization. This model ensures that Asana AI operates with contextual precision, providing clear parameters for data access and action execution. Furthermore, the AI can interact with external systems, thanks to Asana's extensive integration capabilities.

4. Phased Launch and Initial Offerings

The Smart Workflow Gallery is set to roll out in phases from May through July 2025. The initial offerings will focus on key operational areas including:

IT: New Hire Onboarding, Ticketing, Agile Planning

Marketing: Editorial Calendar, Campaign Management, Creative Requests

Operations: Strategic Planning, Work Intake, Goal Management

Asana plans to evolve the gallery based on customer feedback and emerging needs, ensuring that it remains relevant and effective.

5. Real-World Impact: Viessmann Group's Experience

The Viessmann Group, a leading €4 billion company with 13,000 employees operating in 74 countries, has already begun utilizing Asana's new AI features to coordinate complex global projects. Alexander Pöllmann, Director IT & Digital at Viessmann, praised the integration of AI into daily workflows, stating, "This embedded approach enhances productivity, streamlines coordination, and helps us prioritize effectively, significantly accelerating our impact across the organization."

6. Expert Insights on AI Adoption

Highlighting the importance of a balanced approach to AI integration, Nancy Gohring, Senior Research Director, AI at IDC, commented, "Organizations that are successful at adopting AI will be those that recognize and enable the right balance of work performed by humans and AI." She emphasized the need for tools that simplify AI deployment and adoption while aligning with organizational context.

7. Conclusion: A Step Toward the Future of Work

Asana's Smart Workflow Gallery signifies a pivotal advancement in the integration of AI into work management. By providing organizations with structured, prebuilt workflows, Asana is not only addressing current challenges in AI adoption but also empowering teams to elevate their productivity and operational efficiency. With over 169,000 customers—including industry giants like Accenture and Amazon—Asana continues to lead the charge in transforming how teams collaborate and achieve their goals.

For more information about Asana's Smart Workflow Gallery, visit asana.com/ai.

Original press release